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MARKETING RESEARCH PROBLEM

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Running head: Markeng Research Problem 1
MARKETING RESEARCH PROBLEM
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Market Research Problem 2
Table of Contents
Table of Contents..............................................................................................................................................2
Chapter One......................................................................................................................................................3
Introducon.................................................................................................................................................3
Research queson:.......................................................................................................................................3
The management decision problem........................................................................................................3
Reasons of doing the Research................................................................................................................4
The markeng Research Problem............................................................................................................4
Expected end result......................................................................................................................................8
Limitaons of the research study................................................................................................................9
Conclusion...................................................................................................................................................10
Chapter three..................................................................................................................................................10
Appendices................................................................................................................................................10
Timeline..................................................................................................................................................11
Macorr Survey Sample Size Calculaons...............................................................................................12
Reference....................................................................................................................................................12

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Market Research Problem 3
Chapter One
Introduction
Some of the management key decision problems in an organization are addressed by the
managers who have the responsibility of making the decisions to solve issues the organization
might be facing. However, the decisions made by the management tend to come out as
opportunities for exploitation (Stewart, 2011). By doing the analysis of opportunities available in
the College of the North Atlantic-Qatar (CNAQ), the research shows that majority of people
would like to have recreational facilities within their surroundings. Therefore a need to set up a
club that will provide the recreation needed to both the students and the employees of CNAQ is
necessary. But the Islamic rules and regulations do not allow men and women to mingle together
during social activities, hence there was a proposal of establishing two clubs; one for men and
other for the women. Those interested to sign up as members more so the students, they need to
subscribe for them to access the clubs’ range of services.
Research question:
The management decision problem
The decision to establish the two clubs and exploit the opportunities that the students will
provide has to be made. The management has to ensure that these clubs will have all the
entertainment facilities that might be required by men and women for example the men’s club to
have play stations and sports channels and the women to have facilities such as beauty parlors
among others. The decision made has to ensure that students are provided with facilities which
will ensure students relax in between class periods thus proving maximum concentration.

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