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
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 !

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#-. '
/ #
/ 
'/
.'
'0 .
1 #+
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3 #4
56#
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7   #
+'  #

+4#839)&:;<'
=7'  
#+839<
7#83 
 #>
7?'7#

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> #  
 #
+83=  9)&:;<'4'
 ' 
3#7 '
' 9@'%()*<
  #>'
63
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   #D  
 
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6  #
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?Athens University of business and economics Social Network Analytics The Strength of Weak Ties Student: Cooper Doe Student number: Professor: C. Bilanakos Date: 29 April, 2014 Introduction Social media has become a medium and platform where individuals who in real life would not have been able to connect with one another to actually do so. For example, information concerning a good job is something every professional will most likely be interested in. To hear about such a job opportunity someone in your surrounding would suggest that that individual has access to a source of information you do not have, This objective of this research document is to look into the extraordinary role that social networks has become, since the beginning of the millennium, in bridging the local to the global and how one individual's action can have complex effects which eventually ripples throughout the rest of the globe. Illustrations of selected fundamental social network issues are illustrated on answering the research hypothesis; Weak social network ties better in regards to looking for employment. Methodology Qualitative research was conducted in order to answer the research question. The reason why it was decided to make use of qualitative research was that is a more reliable and larger information source for finding theoretical arguments and models to help support the hypothesis. In addition, empirical evidence is introduced in order to satisfying the hypothesis at hand. The Streng ...
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