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Research Project: Review on Hotel and Motel Accommodation in Canterbury

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Running Head: REVIEW ON HOTEL AND MOTEL ACCOMMODATION IN
CANTERBURY 1
Research Project: Review on Hotel and Motel Accommodation in Canterbury
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Research Project: Review on Hotel and Motel Accommodation in Canterbury
Introduction

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REVIEW ON HOTEL AND MOTEL ACCOMMODATION IN CANTERBURY 2
It is a given that tourism industry has proven one of the most successful business ventures
throughout the world, with many travel agencies serving hundreds of thousands of persons on
both, the national and international, platforms. The industry is equally a strong economic pillar
for many states worldwide, as governments are collecting significant amounts of revenue from
different tourism activities, especially from foreign visitors. With that, different stakeholders in
the tourism industry among them the relevant government authorities, investors in the hotel and
motel businesses, environmental and wildlife specialists, and many more; work in collaboration
with each other on verge to ensure success in this field of operation.
In this research project, we are going to comprehensively, and exhaustively review the
various secondary literature as well as data on hotel and motel accommodation in Canterbury,
New Zealand. The purpose of this review is to provide a reliable analysis to the council of
Christchurch City on the situation of the tourism sector of its (the Christchurch’s) operations.
This vital review came about because of the increased concern among the members of the
council on the progress of tourism sector, more so, from the fact that the number of tourists
visiting the program is gradually reducing.
With that, the Christchurch City Council has attributed the reduction in the number of
tourists the church’s premises are attracting to an increase in the cost of engaging into tourism
activities, and the availability of accommodation in this particular premise. It is a given that the
majority of persons would prefer acquiring quality and satisfactory services at the lowest cost
possible. This is likely to interfere with the business operations of any firm whose activities are
relatively expensive compared to its immediate competitors, and the tourism sector is not an
exception. Accommodation is also an important aspect of the tourism industry, as many of the
tourist visit places for enjoyment, and often spend a couple of days in the places of their choice.

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REVIEW ON HOTEL AND MOTEL ACCOMMODATION IN CANTERBURY 3
This calls for a dire need to have good accommodation facilities and the accompanied services in
order to attract as many customers as possible.
Hence, the research intends to find out whether tourists are avoiding visiting the premises
of Christchurch because of the shortage in accommodation facilities, or, because the hotel and
motel accommodation has become too expensive in the recent past. With an accurate knowledge
on the reasons to why the number of visitors the premise is attracting is reducing, it is much
easier to find solutions, and embrace the appropriate management techniques with which
enhance efficiency and regain the previous dominance of the premise in the tourism in this
specific market.
The Research Questions
For this research project, there are two major concerns that we intend to find out. Based
on that, the Christchurch City Council did develop two management questions:
1. Are tourists avoiding the premises of Christchurch because there is an
accommodation shortage? Or
2. Are tourists avoiding Christchurch premises because the hotel and motel
accommodation has become too expensive?
Detailed answers to these questions would be great relevance to the management of the
tourism activities in Christchurch. It would enable the responsible authorities to find the root-
cause of the diminishing numbers of tourists the premise is experiencing, evaluate the situation
in the market in comparison with the operations of the key competitors, and then come up with
appropriate strategies with which to curb the challenges, enhance efficiency, and eventually
attract more customers. Concisely, the knowhow on what has led to the avoidance of tourists to
the church’s facility is the foundation for the rectification of the process. Therefore, this research
project intends to answer these questions, and then proceed to give management proposals or
rather recommendations on how best to better the operations of the premise in order to attain the
long-term goals of the tourism program in Christchurch.
Description of the Research Methodology

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Anonymous
I was struggling with this subject, and this helped me a ton!

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