Access over 20 million homework & study documents

Brand Management

Content type
User Generated
Type
Note
Rating
Showing Page:
1/5


 !"#$%!
$  &'
(&# (
)"*!"$""+$& %
%,&- !+!##,$& $.$%,
, % !,'
.!/ 
$ # $*!"$#! 0!,$,!$
$*!0'
1!#!
2
1,$
)$&#$$$.$%,$&%%,#$'
!$$#,

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/5
%#,$#! ""&#!!$,3$
!$$$*!0'$&!$"3$
%""! %!#!$!$
.$%,# !#!%4! #,
$%!#$%$%,5 !%
$#&#!'
$"06.78$%!%""
!!#,'
19.:9;
<
.
<$!"$,$.$%,$$&#%
=&'>$%%,#$
0#'9%$$$$$,$0#,.$ $$
,!##,$$$?&!@#!,>&! ##,
$"$"$'1"%.##$# #$%
"##"'
# 
!!$0# $.$%,$,&#%$.>
$%%%$$!$#&!$, 
A9#$ #,&#"$$B#% '
5
!!,$.$%,$,&#%$.
"##&&#$%CD& ,&+&&#+$

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/5

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 5 pages?
Access Now
Unformatted Attachment Preview
INTRODUCTION Origin of Report As a part of our Marketing 465, Brand Management course, we learnt the various aspects of marketing and the management of brands. Problem and Purpose We were assigned a project where we were asked to find out the brand image of private university business graduates; and more specifically, the brand image of North South University, its positioning and state any improvements if necessary. Scope and Limitations The main limitation of this project was the lack of time required to carry out the type of research this project requires. Historical Background ? Hypothesis We hoped to establish that North South University is the best private university in Bangladesh. Research Methodology As stated previously, due to the lack of time we were not able to conduct the type of in-depth research that this project required. Instead the basis of our research were a set of in-depth interviews we carried out among various categories of people, such as current students of North South University, alumni, guardians, faculties, prospective/current employers, students of other universities, faculties of other universities, the University Grants Commission, prospective students, and the general public. There were sets of questions (See Appendix) for the various categories, and interviews were taken accordingly. THE SURVEY Findings Current Student For the current students who study at North South University, this is the best alternative for us after I ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Nice! Really impressed with the quality.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4