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case study ALTERNATIVE COURSES OF ACTION

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 PRODUCT MANAGEMENT (FINALS) March 26, 2014 What will you do to be able to design your sales quotas and sales territories? Why? How would you handle the assigning & organizing of your salespeople/sales person? Should Krisha will be benefit more if she choose to market her product in and around Luzon, or it will be profitable to market in a large segregate with high market potential? OBJECTIVES Achieve your sales budget of 1,000,000 numbers in the first year and a growth of 25 percent per year for subsequent 4 years. Make your product (Swish flow fan) more affordable but still can meet your target sales. Monitor salesperson’s performance by means of activity evaluation during their assign period. ASSUMPTIONS You need to design sales territories to reach your target sales budget of 1,000,000 numbers in the first year and a growth of 25 % (quotas). The establishment of sales territories and sales quotas represents management need to match personal selling effort with sales potential (opportunity). That's why, you must assign salespeople, who will response to target consumers (household and commercial organizations), accordingly in a segm ...
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