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Strategic Management 6

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Running head: BOSTON CONSULTING GROUP MATRIX 1
Boston Consulting Group Matrix
Name
Institution

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BOSTON CONSULTING GROUP MATRIX 2
Boston Consulting Group Matrix
The Boston Consulting Group matrix is a chart that helps corporations scrutinizes their
business units. Through it, a business is able to determine the number of resources that should be
allocated during production of goods and services. Being that BCG is an analytical tool, it can be
applied in a number of different ways by a firm like brand marketing, strategic and product
management and portfolio scrutiny (Graham & Allan, 2006).
The BCG matrix has proved to be extremely effective especially for companies that
produce more than one product. It helps to determine how a company should prioritize the
products that they produce and to access profile of business, cash demands and development
cycle of a product. The BCG matrix is an extremely reliable marketing model as it maintains
long-term value to a company’s products. The product portfolio includes base level products
from the time they are entering the market and helps to offer it support as it establishes itself
against other profit earners. A company can use the strategy to better increase its portfolio in the
market. The company needs to be flexible enough to follow through with the changes that the
matrix suggests. The business operations will be improved if the suggestions implemented
flawlessly.
II Stars (high growth, high market share)
Diet Coke
I Question marks (high growth, low market share )
Sprite
III Cash cows (low growth, high market share)
Coca cola, Fanta
IV Dogs (low growth, low market share)
Minute maid

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Running head: BOSTON CONSULTING GROUP MATRIX Boston Consulting Group Matrix Name Institution 1 BOSTON CONSULTING GROUP MATRIX 2 Boston Consulting Group Matrix The Boston Consulting Group matrix is a chart that helps corporations scrutinizes their business units. Through it, a business is able to determine the number of resources that should be allocated during production of goods and services. Being that BCG is an analytical tool, it can be applied in a number of different ways by a firm like brand marketing, strategic and product management and portfolio scrutiny (Graham & Allan, 2006). The BCG matrix has proved to be extremely effective especially for companies that produce more than one product. It helps to determine how a company should prioritize the products that they produce and to access profile of business, cash demands and development cycle of a product. The BCG matrix is ...
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