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Dynamics of the Film Industry

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Running Header: DYNAMICS OF THE FILM INDUSTRY 1
Dynamics of the Film Industry Paper
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Dynamics of the Film Industry Paper
The film industry has always been influenced by many of the current world events; the
case was the same in the 1970s so much so that films are rich in cultural, social and business
history of a country such as America. The films that were made in the late 1960s and early 1970s
where recreations of past war films that relived the experience of Americans in the two world
wars and the war in Vietnam. Films that came later on in the 1970s and early 1980s showcased a
change in genre of film that was demanded and audience preferences. The films took a sharp turn
from the political films that dominated earlier eras of film production, the 1970s ushered in the
onset of blockbuster, action, comedy and science fiction movies into the film world (Cynthia C.
Scott, 2008).
For some people this new school of thought in the production of film industry was a
public betrayal of the real issues affect America during this time. This realization pushed film
makers to making film that focus on the crisis gripping the world during this time the cold war,
the nuclear energy rush by nations, social uprising against oppression and technological
advancements. These world events sparked paranoia and worry in the hearts of many Americans
and hence these things became popular themes in the 1970s film industry (d.staff, 2006).
The film industry was not only uplifted by new technological improvements in film
making, but also helped with attracting more and more people to viewing movies. The picture
quality and sound revolutions that to place during the 70s, 80s and 90s set the bar for future film
making in America. Movie studios such as Paramount picture we well known for their great
films and ability to produce films that cut across age restrictions. The themes, those were popular
in the late 80s where propagated in the 90s resulting from their great reception by film viewer.

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Directors in the film industry soon after become quite influential on the public through the films
they produced. Any theme that was in the film was duly noted by viewer and to some extent
practiced, themes like violence were highly actualized by many young Americans. To date the
film industry still remains a centre unit in the preservation and portrayal of culture,
entertainment, and a tool of educating people (Cynthia C. Scott, 2008).
Science fiction film dominated the 1980s with works by Lucas and Spielberg took over
the spotlight with films like “Star Wars”, “Batman” and “E.T”. This genre of films was well
received by views and went on to be propagated into the 1990s. The invention of the DVDs and
VCRs went a great length in promoting the film industry seem people were about to watch a
movie from the comfort of their own homes. The 1990s films were dominate by special-effects
as in the movie “Terminator 2” and “Titanic” there were however those films that did not adopt
this new film making ideas such “Reservoir Dogs” by Quentin Tarantino. Self financed
industries emerge from there on an example is Miramax Films which was later purchased by
Disney.
References
Cynthia C. Scott. (2008, August 7). 1970s-from paranoia to nostalgia. Retrieved January 28,
2014, from yahoo voices: http://voices.yahoo.com/sci-fi-movies-1970s-paranoia-nostalgia-
1740709.html
d.staff. (2006). Hollywood as History. Retrieved January 28, 2014, from Digital history:
http://www.digitalhistory.uh.edu/historyonline/hollywood_history.cfm

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