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Transformation of Ford Motor Company

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Alan Mulally & his Transformation of Ford Motor Company
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ALAN MULALLY & HIS TRANSFORMATION 2
2
Introduction
Ford Motor is the American Automobile company which is founded on June 16, 1903. It
sells the automobile, commercial vehicle and luxury cars. Before joining of the Alan
Mulally Ford was in very critical condition and was not performing well in the
competitive market. “When Mulally took over as CEO in 2006, Ford was in tough shape.
It had lost a whopping 25% of its market share since 1990” (Forbes). Ford have the
plenty of luxury brands in it portfolio but none of them were performing well and were
not able to compete in the market and all of those needed the major capital investment to
compete in the competitive market. Ford was lagging with many months in the
introduction of new products in the market. Due to these factors Ford was unable to
create the effective market share and was loosing the customer grip.
Condition of the Ford Motors when Alan Mulally joined the Company
Alan Mulally had joined the Ford in 2006 before it he was working in the Boeing where
he was the key person of the commercial aircraft business. “By the time Ford hired Mr.
Mulally, the carmaker was about to post a loss of almost $6bn for its third quarter, its
worst quarterly result in more than 14 years. Rumors abounded that Ford would be forced
into bankruptcy”( Moules, 2014). Before joining of the Alan, ford was in dire straits.
Ford was having too many brands and dealers but customer don’t wanted to buy it. Most
of the cars were sold at a loss. Those time labor unions were dominant and production
was above the demand. At that time massive discount offers ware made to attain some
sales so due to all these policies company was in huge loss and not able to compete in the

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 https://www.studypool.com/discuss/333518/need-help-with-weekly-assignment Alan Mulally & his Transformation of Ford Motor Company Your name Your Instructor’s name Course # Your Institution’s Date: Introduction Ford Motor is the American Automobile company which is founded on June 16, 1903. It sells the automobile, commercial vehicle and luxury cars. Before joining of the Alan Mulally Ford was in very critical condition and was not performing well in the competitive market. “When Mulally took over as CEO in 2006, Ford was in tough shape. It had lost a whopping 25% of its market share since 1990” (Forbes). Ford have the plenty of luxury brands in it portfolio but none of them were performing well and were not able to compete in the market and all of those needed the major capital investment to compete in the competitive market. Ford was lagging with many months in the introduction of new products in the market. Due to these factors Ford was unable to create the effective market share and was loosing the customer grip. Condition of the Ford Motors when Alan Mulally joined the Company Alan Mulally had joined the Ford in 2006 before it he was working in the Boeing where he was the key person of the commercial aircraft business. “By the time Ford hired Mr. Mulally, the carmaker was about to post a loss of almost $6bn for its third quarter, its worst quarterly result in more than 14 years. Rumors abounded that Ford would be forced into bankru ...
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