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Applied Managerial Marketing

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Running Head: APPLIED MANAGERIAL MARKETING 1
Applied Managerial Marketing
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APPLIED MANAGERIAL MARKETING 2
INTRODUCTION:
In the book new product success stories: lessons from leading innovators Passikoff
(2006) argues that one of the main ideas that can ensure a product is a success is by ensuring that
it solves the problem that buyers need to solve. According to Passikoff (2006); you cannot just
assume that there is a problem that needs to be solved rather than you have to know the problem
first before introducing your product into the market. Based on these facts; I can say without an
iota of doubt that there are multiple facts that can shows the new product plan for MM is a
success. Firstly; we have managed to understand or establish that communication is an integral
element of the human life and this shows the essence of the communicating device. People have
to communicate for effective relationships among other things. As Passikoff (2006) argues; it is
evident that we have so far established the problem that consumers want to solve and this alone
justifies why the new product cannot fail. In addition; prior marketing strategies that will have
discussed throughout the course are some of the measures that determine whether my new
product plan for MM is a success. Poor planning has been cited as one of the main leading
reasons why most product launches fail. Given the fact that we have had good product launching
of the new product plan for MM; I can convinced that its launch will be an ultimate success.
Measures To Determine Whether Or Not the New Product Plan for MM Is a Success
Nelson, Karol and Nicholson, (2013) argue that; a great product launch can be nothing if
there is no selling. Based on this; we can say that getting great sales enabling programs will be
one of the main feature that will determine whether or not your new product plan for MM is a
success. You have to know that your product is solving a real problem that buyers are willing to
pay you to solve. You can’t just believe there is a problem that needs to be solved. According to

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Running Head: APPLIED MANAGERIAL MARKETING Applied Managerial Marketing Institutional Affiliation Name 1 APPLIED MANAGERIAL MARKETING 2 INTRODUCTION: In the book new product success stories: lessons from leading innovators Passikoff (2006) argues that one of the main ideas that can ensure a product is a success is by ensuring that it solves the problem that buyers need to solve. According to Passikoff (2006); you cannot just assume that there is a problem that needs to be solved rather than you have to know the problem first before introducing your product into the market. Based on these facts; I can say without an iota of doubt that there are multiple facts that can shows the new product plan for MM is a success. Firstly; we have managed to understand or establish that communication is an integral element of the human life and this shows the essence of the communicating device. People have to communicate for effective relationships among other things. As Passikoff (2006) argues; it is evident that we have so far established the problem that consumers want to solve and this alone justifies why the new product cannot fail. In addition; prior marketing strategies that will have discussed throughout the course are some of the measures that determine whether my new product plan for MM is a success. Poor planning has been cited as one of the main leading reasons why most product launches fail. Given the fact that we have had good product launching of the new product plan fo ...
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