The practice of using communication tools will enhance your ability to adapt to different buyers. And yet you must prepare communications for mass audiences as well. This requires a more generic communications tactic not designed for specific buyer personalities.Instructions: Go to Chapter 9, page 254, Case 9.1: Zadro Inc. Then respond to the checklist items regarding the case scenario.Checklist: Answer the following questions:In a Microsoft Word document, explain how you would use one of the communication tools from Chapter 9 (in a Word document), to sell the programmable UV Sanitizing Wand to Target and help them to resell to its customers.In a Microsoft PowerPoint audiovisual presentation respond to the following:Scenario: You are invited to a “Retailer Trade Show” to present the programmable UV Sanitizing Wand but cannot make the trip so you must develop a 5-minute audiovisual slide show to present the product to potential retailers. Use a minimum of eight slides with additional title and reference slides.Submit both your (1) minimum of a 500-word paper in APA format with additional title and references pages with your chosen communication tool and (2) the 5-minute audio-visual presentation in a minimum of 8 Microsoft® PowerPoint® slides with additional title and reference slides, to the Dropbox.Access the rubricSource: Castleberry, S. B., & Tanner, J. F. (2018). Selling: Building partnerships (10th ed.). New York, NY: McGraw-Hill.ASSIGNMENT 2 ATTACHMENT!!!!!!!!!!!!!!!!!!

Individual projectBudget monitoring and FormatDue date Tuesday 11/07/17A quaint but well-established coffee shop, the Hot New Cafe, wants to build a new cafe for increased capacity. Expected sales are $800,000 for the first 5 years. Direct costs including labor and materials will be 50% of sales. Indirect costs are estimated at $100,000 a year. The cost of the building for the new cafe will be a total of $750,000, which will be depreciated straight line over the next 5 years. The firm's marginal tax rate is 37%, and its cost of capital is 12%.For this assignment, you need to develop a capital budget. It is important to know what the cafe managers should consider within their capital budget. You must also define the key terms necessary to understand capital budgeting. In this assignment, please show all work, including formulae and calculations used to arrive at financial values. You must answer the following:Using the information in the assignment description: Prepare a capital budget for the Hot New Cafe with the net cash flows for this project over a 5-year period. Calculate the payback period (P/B) and the net present value (NPV) for the project. Answer the following questions based on your P/B and NPV calculations: Do you think the project should be accepted? Why? Define and describe Net Present Value (NPV) as it pertains to the new cafe. Define payback period. Assume the company has a P/B (payback) policy of not accepting projects with life of over 3 years. Do you think the project should be accepted? Why?Your submitted assignment must include the following:A double-spaced, two-page Word document that contains answers to the word questions. You must include a Microsoft Excel spreadsheet for your calculations. Either the Word document or the Excel spreadsheet must have all of your calculation values, your complete calculations, any formulae that you used, the sources you wish to cite, and your answers to the questions listed in the assignment guidelines.Reading Assignment - Corporate Financial Analysis with Microsoft Excel by Clauss