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Zale Corporation 2010
Executive Teams
Theo Killion, Interim Chief Executive Officer
Matthew W. Appel, Executive Vice President, Chief Financial Officer
Gilbert P. Hollander, Executive Vice President, Chief Sourcing and Supply Chain
Officer
Richard A. Lennox, Executive Vice President, Chief Marketing Officer
Board of Directors
Yuval Braverman
Richard C. Breeden
James M. Cotter
John B. Lowe, Jr.
Thomas C. Shull
Charles M. Sonsteby
David M. Szymanski
About Zale Corporation
For nearly 90 years, Zale Corporation has provided extraordinary ways to say "I love you."
As a leading specialty retailer in North America, the Zale family of brands provides our
customers with fine jewelry, watches and gift items that offer great value at more than
1,930 locations throughout the United States, Canada and Puerto Rico, and online at
www.zales.com and www.gordonsjewelers.com. With an exceptional assortment of
jewelry and gifts, including diamonds and an exclusive wedding collection, our brands are
famous for helping turn important milestones and celebrations into priceless, life-long
memories.
The Zale Corporation
Story
From a single Zales Jewelers store in 1924, to six
retail brands with approximately 1,900 stores
throughout North America and online at
www.zales.com and www.gordonsjewelers.com,
Zale Corporation has stayed true to its original
vision: Provide customers with quality
merchandise at the lowest possible price. After decades of growth, we are now more
passionate than ever about being the jeweler people turn to for the perfect expression of
love.

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Historic Timeline
1920s
Morris and William Zale have a vision: Provide
customers with quality merchandise at the lowest
possible price. The vision becomes reality with the
opening of the first Zales Jewelers store in Wichita
Falls, Texas, on March 29, 1924. Inventory includes
small appliances, cameras and cookware, in addition
to jewelry.
1925
The Zale brothers launch a revolutionary marketing strategy with a
credit plan of "a penny down and a dollar a week," making jewelry
and other merchandise affordable to the average working American.
1938
The success of the credit policy, coupled with friendly customer
service, leads to a period of tremendous expansion, with roughly one
new store each year for a total of 12 stores in Oklahoma and Texas by 1942. A cooperative
buying system is established to centralize the purchase and distribution of merchandise for
all stores, which enables the company to buy in larger quantities at lower prices.
Centralized buying marks the beginning of the chain store concept for Zales.
1941-1944
Zales Jewelers responds to the limited production of consumer goods during World War II
by maintaining its current prices on jewelry, limiting expenses and looking for growth
opportunities. Zales acquires Corrigan's of Houston, its first "carriage trade" (fine jewelry)
store in 1944, eventually leading to the launch of the Bailey Banks & Biddle brand.
1946
Zales Jewelers moves its headquarters from Wichita Falls to Dallas.
1950s
The company installs one of the country's first computer systems and is among the first
major jewelers to institute management training.
1957
Zales Jewelers broadens its reach, opening the first store in a shopping center a major
shift from operating only in downtown locations. The same year, Zales announces the
initial public offering of its stock (ZLC) and begins trading its public shares on the
American Stock Exchange the following year.

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Zale Corporation — 2010 Executive Teams Theo Killion, Interim Chief Executive Officer Matthew W. Appel, Executive Vice President, Chief Financial Officer Gilbert P. Hollander, Executive Vice President, Chief Sourcing and Supply Chain Officer Richard A. Lennox, Executive Vice President, Chief Marketing Officer Board of Directors Yuval Braverman Richard C. Breeden James M. Cotter John B. Lowe, Jr. Thomas C. Shull Charles M. Sonsteby David M. Szymanski About Zale Corporation For nearly 90 years, Zale Corporation has provided extraordinary ways to say "I love you." As a leading specialty retailer in North America, the Zale family of brands provides our customers with fine jewelry, watches and gift items that offer great value at more than 1,930 locations throughout the United States, Canada and Puerto Rico, and online at www.zales.com and www.gordonsjewelers.com. With an exceptional assortment of jewelry and gifts, including diamonds and an exclusive wedding collection, our brands are famous for helping turn important milestones and celebrations into priceless, life-long memories. The Zale Corporation Story From a single Zales Jewelers store in 1924, to six retail brands ...
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