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Concordia College College of Nursing case_study_

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INTRODUCTION
Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and
candy brands. They employ around 50,000 people and have direct operations in over 60 countries, selling
their products in almost every country around the world.
In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it
today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior),
Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and
Chennai). The corporate office is in Mumbai.
their core purpose "creating brands people love" captures the spirit of what they are trying to achieve as a
business. they collaborate and work as teams to convert products into brands. Simply put, they spread
happiness!
Currently Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks,
Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its
undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk,
Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand
share in the world! Our flagship brand Cadbury Dairy Milk is considered the "gold standard" for
chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment their main product is Bournvita - the leading Malted Food Drink (MFD)
in the country. Similarly in the medicated candy category Halls is the undisputed leader. they recently
entered the gums category with the launch of our worldwide dominant bubble gum brand Bubbaloo.
Bubbaloo is sold in 25 countries worldwide.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two
decades, they have worked with the Kerala Agriculture University to undertake cocoa research and
released clones, hybrids that improve the cocoa yield. their Cocoa team visits farmers and advises them
on the cultivation aspects from planting to harvesting. they also conduct farmers meetings & seminars to
educate them on Cocoa cultivation aspects. their efforts have increased cocoa productivity and touched
the lives of thousands of farmers. Hardly surprising then that the Cocoa tree is called the Cadbury tree!
Today, they are poised in their leap towards quantum growth. Cadbury is world's leading Confectionery
Company.

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HISTORY
1948
- The Company was Incorporated on 19th July, as a private limited company under the name of Cadbury-
Fry (India) Private Limited and commence business soon thereafter. Manufacturing facilities were setup
gradully.
1964
- The Company undertook at its own cost and responsibility the development of cocoa growing in the
country. A specialist cocoa advisory service was created. A cocoa research centre was also created
together with seeding nurseries and distribution centres.
- Through its subsidiary, Induri Farm Ltd., the Company had set up facilities near Pune to breed cattle
that would give improved yield of milk at economic feeding costs.
1967
- Cadbury introduced the `Five Star and Gems' chocolates in 1967 and 1968 respectively.
1977
- The name of the Company was changed from Cadbury-Fry (India) Pvt. Ltd., to Cadbury India Pvt. Ltd.,
on 7th June. It was converted into
A public limited company on 11th June. An agreement was entered into with Cadbury Overseas Ltd.,
(COL) U.K., on 3rd May, for technical services concerning new products and processes.
- The Company entered into an agreement with CSOL for the grant of a licence for continued use of the
word `Cadbury' as part of the Company's corporate name.
- Shares subdivided on 22.03.1976, 13,60,905 bonus shares issued in prop. 10.50:1 on 28.04.1977.
9,93,677 shares issued (prem. Re.1 per shares) 1,43,677 shares reserved for allotment to resident Indian
directors their friends and employees and 8,50,000 shares offered to the public in July.
1978
- In December, CSOL disinvested out of their holdings in the Company, 2,90,515 equity shares of Rs 10
each through an offer for sale at a premium of Rs 3.50 per share as follows (i) 1,30,515 shares to
V.Mallya and M.L. Apte and (ii) 1,60,000 shares to resident Indian shareholders as rights in proportion
1:10 out of which about 60,000 shares were reserved for Indian directors and employees of the Company.
1988
- The Chocolate division introduced some more new products to upper And lower ends of the market. In
the food drinks area, a higher protein drink under the brand name `Enriche' was successfully introduced.
The Company diversified into ice-cream market and a product under the brand name `Dollops' was test
marketed in Hyderabad on New year's day.
- In order to meet the growing demand for the Company's food drink products, it was decided to eatablish
a new factory at Malanpur, Bhind District in the State of Madhya Pradesh.

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 INTRODUCTION Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. They employ around 50,000 people and have direct operations in over 60 countries, selling their products in almost every country around the world. In India, Cadbury began its operations in 1948 by importing chocolates. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai. their core purpose "creating brands people love" captures the spirit of what they are trying to achieve as a business. they collaborate and work as teams to convert products into brands. Simply put, they spread happiness! Currently Cadbury India operates in four categories viz. Chocolate Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk, 5 Star, Perk, Éclairs and Celebrations. Cadbury enjoys a value market share of over 70% - the highest Cadbury brand share in the world! Our flagship brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer. In the Milk Food drinks segment their main product is Bournvita ...
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