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Dr.LR/BRM/MBA II Sem
CASE::Banking’s badshah of Bank of Baroda.
Bank of Baroda was awarded ‘Best Public Sector Bank’ by CNBC TV18 - ‘India Best Banks and Financial
Institutions Awards 2012’. The award recognizes and honors the ability of financial bodies to manage risk, retain
strong fundamentals, to create wealth and contribution in heightening India Inc presence on the global stage. The
award was presented to Shri M. D. Mallya, Chairman & Managing Director of Bank of Baroda at an award function
held in Mumbai recently.
Bank of Baroda was awarded 2 awards at Dun & Bradstreet Polaris Financial Technology Banking Awards 2012
in the following category:
Best Public Sector bank under the category Global Business Development
Overall Best Public Sector Bank
Dun & Bradstreet (D&B), the world’s leading provider of global business information, knowledge and insight,
announced and presented the ‘Dun & Bradstreet - Polaris Software Banking Awards 2012’ in Mumbai.
For taking charge of the bank just as the global financial meltdown started, and managing to keep the bank’s
performance stable in that period. And for being able to compete effectively despite being in the public sector.
As you read this, the first batch of newly minted students from the Baroda Manipal School of Banking are preparing
to begin their innings in various branches of Bank of Baroda (BoB) across the country. And even before they’re on
board, branch managers at BoB have begun scrambling to snag them. “The internal feedback is that students who
have done a three-month internship in the branches are highly productive,” says Joydeep Datta Roy, Assistant
General Manager, Human Resources, BoB.
It isn’t entirely surprising. Apart from the internships, every aspect of their classroom on campusincluding the
colour of the walls and the layoutis simulated to create the same look and feel of a typical BoB branch. Even the
computers are connected to the training servers of the bank so that the students get a sense of the real-time
environment of a bank branch inside their classroom. The result: The students are able to start performing on the job
as soon as they step into a branch.
Creating a new cadre of battle-ready professionals is the brainchild of MD Mallya, the chairman and managing
director of Bank of Baroda. And it could well be an important part of his legacy too. Mallya retired this November,
ending his successful four-and-a-half-year tenure, during which both the bank’s profits and employee productivity
more than doubled. It has been a sterling performance. During his chairmanship, he’s tackled every aspect of the
bank’s operationsfrom re-organising the backend operations and modernising branches to training staff and

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upping the levels of customer service. But his biggest, and perhaps most lasting contribution, could well be his
copybook formula to a problem that is endemic to every public sector bankan ageing workforce.
Across public sector banks, nearly 50 percent of officers are slated to retire in the next five years. However, at Bank
of Baroda, the problem is less severe: Around 25 percent of its officers end their tenure over the next four years.
Beyond the numbers, though, these officers aren’t easily replaceable. After all, many of them have years of
experience and domain knowledge.
“HR is the biggest challenge for banks in India. That is why Mallya is spending most of his time in this area to put
the right person in the right job. We know that a lot of people will leave in the coming years, and we have put robust
systems to replace the outgoing officers,” says SK Das, who now heads human resources at BoB.
The Manipal experimentthe first by a public sector bankis only the tip of the iceberg. The school will provide
180 people every quarter and, over a period of time, this number will touch 340. The plan is to add almost 1,000
employees every year, depending on the requirements of the bank.
What’s more, the senior management takes time out of their schedule to be with the students and that builds a
healthy relationship for the future, says S Vaitheeswaran, MD & CEO, Manipal Global Education Services in
Bangalore, who helped design the school’s charter.
In the past, like every other public sector bank, Bank of Baroda would hire probationary officers through the exam
conducted by the Institute of Banking Personnel Solutions. But they realised it takes a lot of time for a probationary
officer to become productive. Also, the bank needs to invest heavily before they would yield actual results.
So what did Mallya do? He followed a simple recipe: Instead of reinventing the wheel, he looked for ideas that
others had already perfected. That’s how he reached out to Manipal’s Vaitheeswaran, who had created a similar
school for ICICI Bank and knew exactly what Mallya was looking for. (Since then, two other PSU banksPunjab
National Bank and Andhra Bankhave followed in their footsteps.)
When the school opened admissions this year, nearly 60,000 students applied for the exam. Eventually, 1,500
students were chosen, many of them from Tier II and Tier III towns, where banking is considered to be a stable
profession and, therefore, attrition levels tend to be much lower than among city dwellers.
Mallya’s common-sense approach was apparent right from the very start. When he started his assignment, he
seemed to have his long-term goals sorted in his head. On the very second day at work, while travelling from Pune
to Mumbai, he said something to Das, then the Pune divisional zonal head, that became the mission statement for the
42,000 employees of the bank. “Our growth should be in such a way that we should endeavour to converge the

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Dr.LR/BRM/MBA II Sem CASE::Banking’s badshah of Bank of Baroda. Bank of Baroda was awarded ‘Best Public Sector Bank’ by CNBC TV18 - ‘India Best Banks and Financial Institutions Awards 2012’. The award recognizes and honors the ability of financial bodies to manage risk, retain strong fundamentals, to create wealth and contribution in heightening India Inc presence on the global stage. The award was presented to Shri M. D. Mallya, Chairman & Managing Director of Bank of Baroda at an award function held in Mumbai recently. Bank of Baroda was awarded 2 awards at Dun & Bradstreet – Polaris Financial Technology Banking Awards 2012 in the following category:   Best Public Sector bank under the category Global Business Development Overall Best Public Sector Bank Dun & Bradstreet (D&B), the world’s leading provider of global business information, knowledge and insight, announced and presented the ‘Dun & Bradstreet - Polaris Software Banking Awards 2012’ in Mumbai. For taking charge of the bank just as the global financial meltdown started, and managing to keep the bank’s performance stable in that period. And for being able to compete effectively despite being in the public sector. As you read this, the first batch of newly minted students from the Baroda Manipal School of Banking are preparing to begin their innings in various branches of Bank of Baroda (BoB) across the country. And even before they’re on board, branch managers at BoB have begun scramblin ...
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