Complete a global marketing plan paper (1,500-2,000 words) that will introduce a consumer product (or service) sold in the United States into a foreign market in which it is currently not available. The purpose of developing a global market entry plan is to provide you with practical experience designing an international marketing strategy that accommodates the distinctive cultural and economic features of a foreign market entry.Begin by researching and selecting a product or service and target foreign market. The cultural and economic research will inform your marketing analysis and strategies as well as your entry and implementation plan. A successful plan entails unique marketing strategies with thorough support for how the specific strategies would account for the unique cultural and economic demands of your proposed cross-border market entry.Please refer to "The Country Notebook -- A Guide for Developing a Marketing Plan" in the topic materials for detailed suggestions about what constitutes a cultural and economic analysis (as well as detailed marketing activities) for an international marketing plan. At a minimum, the elements of your plan should include the following sections: Executive SummaryProduct and Country BackgroundDescription of the product and its features and benefitsBrief target country backgroundRationale for introducing the product into the respective foreign marketCultural and Economic AnalysisCultural and social characteristics that may affect marketing operations (e.g., income, language, population characteristics, norms, values, and beliefs)Economic factors that may affect marketing operations (e.g., GDP, income distribution, communication systems, technology, employment, growth rate, inflation rate, and infrastructure)Political, regulatory, and legal factors which may pose a challenge and affect marketing operationsTarget market and competitive analysis Marketing Analysis and Strategies:Marketing objectivesProduct requirements/adaptationPromotional decisions/strategiesDistribution decisions/strategiesPricing decisions/strategiesMarket Entry and ImplementationMarket entry structureOrganizational structureTechnological factorsBudget and financial projectionsYou may use references from books, articles from reputable journals, or government sources. The purpose of this assignment is to apply what you are learning in class to a real-life marketing situation. It is critical that you correctly use the international marketing concepts learned in the class and in the text. Your grade for the assignment will be based on your application and understanding of the concepts, the appropriateness of your market research, and the quality of your writing. Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

Restaurants offer a variety of menu items which have different sizes, ingredients, packaging, and demand. In addition, made-to-order restaurants go one step further and may have different renditions of the same menu items based on how a customer orders them. Take for example, Chipotle, for the same price, steak tacos could be “crispy” or “soft”, may have white, brown, or no rice, may or may not contain one of three types of salsa, could have cheese or sour cream or neither, and may or may not have lettuce, black or pinto beans, or other vegetables. Combinations for that one menu item are virtually endless! Profit margins in the restaurant industry are small, and operating costs are high. Good product costing is essential for survival in the business. This project option will allow you to apply your knowledge of product costing to the restaurant industry. 1) Select a nationally recognized fast casual restaurant chain that offers made-to-order menu items, except a restaurant primarily engaged in making pizza. Some examples would be Chipotle Mexican Grill, Five Guys, Noodles & Co., Panera Bread, and Dunkin Donuts. 2) Select 3 of its menu items to demonstrate your knowledge of cost analysis for that product. Reminder that pizza restaurants are NOT AN OPTION for this project.