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Promotional and Advertising Strategies

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Running Head: BUS 508 WEEK 9 ASSIGNMENT 3 1
http://getmeaplus.com/question.aspx?lang=en&uid=Kev658&qde=q56431db58fffbcd544d
Promotional and Advertising Strategies
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University’s name
BUS 508 Contemporary Businesses
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PROMOTIONAL AND ADVERTISING STRATEGIES 2
Promotional and Advertising Strategies
Promotion and marketing are among the most essential market mix features or elements. Market
mix involves different strategies commonly known as the 4P’s: product, price, place and
promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project
increase brand loyalty and generating sales. Promotional mix is composed of diverse elements
such as personal selling, sales promotion, advertising, publicity and direct marketing. Both large
and small customers understand the importance of promotional advertising strategies such as
turning a new product to become a household name or established products into to top priority of
the customer. Small and large companies benefit through applying different strategies of
promotion and attracting more customers. A television set has become a necessity in the modern
life with all the families searching for the best brand that is easier to operate and has more
applications. Different organizations have ventured into the manufacturing and assembling of
television set to enjoy the advantages (Scissors & Roger 2002). The paper will focus on
advertising and promotional strategies applied by different companies that concentrate with
manufacturing and assembling television sets. Samsung and Sony have emerged as the two most
successful organizations in the manufacturing and distribution of television sets. The two
companies apply different promotional and advertising strategies to maintain themselves on the
top of the business. Comparison of Promotional Strategies used by both Sony and Samsung to
Market Television Sets.
Product Sampling

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http://getmeaplus.com/question.aspx?lang=en&uid=Kev658&qde=q56431db58fffbcd544d Promotional and Advertising Strategies Your name University’s name BUS 508 Contemporary Businesses Professor’s name Date: Promotional and Advertising Strategies Promotion and marketing are among the most essential market mix features or elements. Market mix involves different strategies commonly known as the 4P’s: product, price, place and promotion. The key motive of promotion is to increase clients’ awareness of a brand or a project increase brand loyalty and generating sales. Promotional mix is composed of diverse elements such as personal selling, sales promotion, advertising, publicity and direct marketing. Both large and small customers understand the importance of promotional advertising strategies such as turning a new product to become a household name or established products into to top priority of the customer. Small and large companies benefit through applying different strategies of promotion and attracting more customers. A television set has become a necessity in the modern life with all the families searching for the best brand that is easier to operate and has more applications. Different organizations have ventured into the manufacturing and assembling of television set to enjoy the advantages (Scissors & Roger 2002). The paper will focus on advertising and promotional strategies applied by different companies that concentrate with manufacturing and assemblin ...
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