Access over 20 million homework & study documents

Maxwell House Coffee

Content type
User Generated
Type
Study Guide
Rating
Showing Page:
1/2
http://getmeaplus.com/answer.aspx?lang=en&sk=fab4e7a83e&data=Ix50tay2dQc9CftJBa
Rk0UpjMlp4J1ld&uid=johnalia&qde=q56435023848f817e4c0
Maxwell House Coffee
1. How do the elements of the marketing mix align with the four strategy categories in
the left-hand column?
The marketing mix is aligned to reach the target consumer. The product is correctly
placed to promote the product optimally.
2. Does every one of the 4 P’s contribute to each of the strategic objectives established
in the left-hand column?
The 4 P’s all supplement the marketing and sale of the product. The product is an
affordable quality product that is available to the consumer
3. Do you see room for improvement? How would this assessment be different for
other types of customers?
As with most things there is room for improvement. There is a somewhat expansive
fluctuation in price depending on the given promotion. However, most coffee drinkers are
branding specific. They become attached to their favorite product. This assessment
Product
Price
Place
Promotion
Generic
Market
Strategy
Product
Differentiation
$6.95 for 33.9
oz. Price ranges
from $6.95 to
$10.95
Grocery stores,
pharmacies,
Supercenters
Coupons,
promotional
discounts, Store
discounts
Market
Segmentation
Lower to middle
income
Price is
reasonable
enough to fit
into most
budgets
Grocery Stores,
Wal-Mart,
Target, drug
stores,
Wholesale
stores
Coupons, Store
coupons and
discounts
Product
Differentiation
100% Arabica
beans
Various flavors
Different Brew
Strengths
Rich flavor
Brand
Positioning
Brew “Some
Good”
Portion of
proceeds are
given to
charitable and
humanitarian
efforts
A quality
Product at a
reasonable
price
Quality of
product is tied
in with actions
of Company
“Brew Some
Good”

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/2

Sign up to view the full document!

lock_open Sign Up
Unformatted Attachment Preview
 Product Price Place Promotion Generic Market Strategy Product Differentiation $6.95 for 33.9 oz. Price ranges from $6.95 to $10.95 Grocery stores, pharmacies, Supercenters Coupons, promotional discounts, Store discounts Market Segmentation Lower to middle income Price is reasonable enough to fit into most budgets Grocery Stores, Wal-Mart, Target, drug stores, Wholesale stores Coupons, Store coupons and discounts Product Differentiation 100% Arabica beans Various flavors Different Brew Strengths Rich flavor Brand Positioning Brew “Some Good” Portion of proceeds are given to charitable ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Very useful material for studying!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4