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CASE STUDY
Presentation of the Case
Rizal Commercial Banking Corporation is one of the most dynamic banking
institutions in the country, driven to push for the top by the relentless energy of
our aggressive and vibrant workforce.
The major objective and function of the New Accounts Department are to
Interview the persons desiring to open accounts in financial institutions. Explain
account services available to prospective customers and assist them in preparing
applications and Answer customers' questions, and explain available services such
as deposit accounts, bonds, and securities.
I. Point of View
There are a lot of banks which offers some services for affordable price. What
differentiates banks from each other is how they render service to their clients so
they won’t think on banking with other banks.
II. Statement of the Problem
I aimed to understand the field, banking functions and the role of RCBC in
the society. Moreover, I attempts to draw the observation made during my
experience working in the bank, as well as to give emphasis on the problems
encountered by the bank.
Specifically, I endeavor to find out the answer to the following:
How can the bank retain the loyalty of its client?
How the banks render service to give satisfaction to its client?

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III. Objectives
This study was anticipated to contribute additional information in
understanding and describing RCBC (Rizal Commercial Banking Corporation) as a
communication tool within an organization.
Customer. This study will be beneficial to them as this shows their
advantage over their competitors. Thus, management will strive for customer’s
satisfaction through continuous innovation and performance.
Owner/Managers. This study will serve as guide for the management as
it points out the factors affecting their performance. Hence, it will help the
management identify and continuously improve their advantage over their
competitors in this field of business.
Future and Other Researchers. This study will served as a great part for
the completion of the researchers course requirement as it has develop their skills
in terms of self esteem, time management, practicality, strategic planning and
patience. This also led them discover new knowledge and wide horizon. This study
will also be an effective tool and reference for the researchers who would intend
to make any further relevant study.
IV. Alternative Courses of Action (ACA)
With regards to the statement of the problem the possible solutions
regarding the current study are the following:
Be a Knowledgeable and available staff:
While a customer is making the buying decision, they want knowledgeable
assistance, available when they want it. Customers place a high value on
accurate information and want to be served by employees who know the
product inside and out.

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CASE STUDY Presentation of the Case Rizal Commercial Banking Corporation is one of the most dynamic banking institutions in the country, driven to push for the top by the relentless energy of our aggressive and vibrant workforce. The major objective and function of the New Accounts Department are to Interview the persons desiring to open accounts in financial institutions. Explain account services available to prospective customers and assist them in preparing applications and Answer customers' questions, and explain available services such as deposit accounts, bonds, and securities. I. Point of View There are a lot of banks which offers some services for affordable price. What differentiates banks from each other is how they render service to their clients so they won’t think on banking with other banks. II. Statement of the Problem I aimed to understand the field, banking functions and the role of RCBC in the society. Moreover, I attempts to draw the observation made during my experience working in the bank, as well as to give emphasis on the problems encountered by the bank. Specifically, I endeavor to find out the answer to the following: How can the bank retain the loyalty of its client? How the banks render service to give satisfaction to its client? III. Objectives This study was anticipated to contribute additional information in understanding and describing RCBC (Rizal Commercial Banking Corporation) as a communication tool within an organization. Cus ...
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