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Decision Making &Buyer Behavior

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Running Head: Decision Making & Buyer Behavior 1
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LusFbvh0ULmCp&uid=johnalia&qde=q56431d6ba422311f415
Decision Making & Buyer Behavior
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Decision Making & Buyer Behavior 2
Decision Making & Buyer Behavior
The typical buying process consists of the following sequence of events: problem recognition,
information search, evaluation of alternatives, purchase decision, and post purchase
behavior. What specifically do you do as a consumer in each of these stages in a high
involvement purchase like buying a house or a car? List the four main psychological processes
as discussed in the text and what should marketers do to manage these four psychological
processes affecting consumer behavior?
What specifically do you do as a consumer in each of these stages in a high involvement
purchase like buying a house or car?
1) Problem Recognition: When I plan to make a high involvement purchase, the first thing that
arises into mind is getting knowledge about the reason behind the purchase. For example, I want
to purchase a new car due to the wear and tear of old one. This can be regarded as a problem
recognition phase. According to Finch (2012), problem recognition “Occurs when a consumer
becomes aware of his/her need which must be met and recognizes that a particular product or
service is required”, (Finch, J., 2012, chapter 5.1).
2) Information Search: In next step I would conduct a thorough research on the internet in order
to find related information known as information search. In this regards, the help from internet is
most convenient and reliable. I will search that car which is suitable for me in terms of low wear
& tear, price range, sole ownership as well as good fuel mileage.

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http://getmeaplus.com/answer.aspx?lang=en&sk=fab4e7a83e&data=gavpuwVoP%2FpxchtkQalLusFbvh0ULmCp&uid=johnalia&qde=q56431d6ba422311f415 Decision Making & Buyer Behavior Your name Your Instructor’s name Course # Your Institution’s name Date: Decision Making & Buyer Behavior The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior.  What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior? What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or car? 1) Problem Recognition: When I plan to make a high involvement purchase, the first thing that arises into mind is getting knowledge about the reason behind the purchase. For example, I want to purchase a new car due to the wear and tear of old one. This can be regarded as a problem recognition phase. According to Finch (2012), problem recognition “Occurs when a consumer becomes aware of his/her need which must be met and recognizes that a particular product or service is required”, (Finch, J., 2012, chapter 5.1). 2) Information Search: In next step I would conduct a thorough researc ...
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