Running head: COMMUNICATION 1 Website Visual Design Mistakes Student’s Name: Institutional Affiliation: COMMUNICATION 2 Website Visual Design Mistakes Q1. Summarize the effects of using bad visual design elements. In contemporary society, which is synonymous with myriad technological advancements, the importance of a properly designed website cannot be underestimated. Elements such as usability, content, and experience are therefore essential in any website design and thus can seriously affect a business bottom line. According to Jennifer Schiff, if anyone desires to keep his/her website to have a professional touch and keep potential customers, it is essential to avoid the web design no-nos. This is because these mistakes can affect not only the traffic of potential customers that view the business' website page but also the perception that these customers would have towards the business. In summary, using bad visual design elements affect business by damaging its credibility, making it look out of touch, and increases the costs of navigation for the customers. Q2. Examine the response viewers may have and how that may negatively affect business. Website's users always have pretty high hopes when it comes to the design of the website and how easy it is to use a given website. Users often expect to adapt seamlessly to every screen of the website. They also hope that the website contains relevant information which is easy to access and which meets their needs. Howev ...
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