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HCS 490 Week 1 Individual Assignment Health Care Marketing Information Matrix

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HCS 490 (Healthcare Consumer) All Assignments and DQs /Entire Class All Weeks
HCS 490 Week 1 Individual Assignment Health Care Marketing Information Matrix
There are a variety of information sources that may be used by consumers to obtain information
relating to the marketing of health care products and services. The matrix found in Week One of
the student website is intended to assist you in organizing the information contained in these
sources. Consider the types of marketing messages that these information sources may contain
and the reliability of the marketing message. Following the provided example, identify three
examples of your own.
Resource: Health Care Marketing Information Matrix grading criteria located on the student
website.
Complete the Health Care Marketing Information Matrix located on the student website. This
assignment is due Week One.
HCS 490 Week 2 Learning Team Assignment Government Regulatory Agencies and
Impact on Consumer Choices Outline
Resource: Government Regulatory Agencies and Impact on Consumer Choices
Outline grading criteria located on the student website.
Resource: University of Phoenix Material: Agency Overview located on the student
website
Health care consumers and providers have access to a variety of health care products and
services, which may be a benefit and a challenge. Governmental oversight of health care
products and services exist and affect both the type and quality of products and services to
which health care consumers have access. Health care products and services are regulated by a
variety of governmental agencies, such as the following:
The Food & Drug Administration (FDA)
The FDA Division of Drug Marketing, Advertising, and Communications (DDMAC)
The U.S. Department of Health and Human Services (HHS)
Centers for Medicare & Medicaid Services (CMS)
To prepare for the Government Regulatory Agencies and Influence on Consumer Choices
Presentation due in Week Five, you must develop a content outline that is submitted to me for
approval in Week Three. This outline serves as the foundation for your presentation.

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Explore the agencies in the government links pertaining to the government agencies in
the Health Care Web Links section on the student website and the University of Phoenix
Material: Agency Overview document.
Select a government agency and product or service category.
Write a 350- to 700-word outline to turn in to me for review. Include the following:
The identity of the agency and the role of the governmental agency selected
The health care product or service category selected
Your initial rationale for selecting this area of focus
HCS 490 Week 3 Individual Assignment Demographic Paper
Resource: Demographic Paper grading criteria located on the student website.
You have been designated by the senior management team at a community hospital to write a
summary on the effects of changes in population demographics on the needs and services for a
selected population.
Identify the population on which your case study will focus, such as the aging population,
patients with a particular chronic disease, children, patients with AIDS, patients requiring long-
term care, or emergency management.
Write a 1,050- to 1,400-word paper about the demographic you selected. Include the following
in your paper:
Identify the targeted population.
Gather data about the population demographics.
Describe the general impact that changing demographics may have on the health care market.
Why and how will changes in the demographics of this population affect health care?
Identify two key health care-related challenges to this population, such as increases in health
care costs, increases in prescription drug costs, or the need for in-home medical care.
Describe how a chronic disease wellness program may affect the costs for this demographic.
What do the demographics tell you about the marketing needs or services needed for this
population?

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HCS 490 (Healthcare Consumer) ?All Assignments and DQs /Entire Class All Weeks ? HCS 490 Week 1 Individual Assignment Health Care Marketing Information Matrix There are a variety of information sources that may be used by consumers to obtain information relating to the marketing of health care products and services. The matrix found in Week One of the student website is intended to assist you in organizing the information contained in these sources. Consider the types of marketing messages that these information sources may contain and the reliability of the marketing message. Following the provided example, identify three examples of your own. Resource:?Health Care Marketing Information Matrix grading criteria located on the student website. Complete?the Health Care Marketing Information Matrix located on the student website.? This assignment is due Week One. HCS 490 Week 2 Learning Team Assignment Government Regulatory Agencies and Impact on Consumer Choices Outline Resource: Government Regulatory Agencies and Impact on Consumer Choices Outline grading criteria located on the student website. Resource:?University of Phoenix Material: Agency Overview located on the student website Health care consumers and providers have access to a variety of health care products and services, which may be a benefit and a challenge. Governmental oversight of health care products and services exist and affect both the type and quality of products and services to which health care consumers ...
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