Answer Question 2 Following are the Major identified external opportunities and threats of Continental Airlines. Identifying these factors help the company to evaluate the its current position in the competitive market and convince the management to analyze the current market in order to set the strategies and goals also these are the key points to evaluate the industry analysis, the external factors evaluation. External Opportunities Continental airlines should consider researching the international markets, as they faceintense competition from the local market. The installation of winglets in an attempt to lessen costs. The “EU-US Open Skies” provides Continental with an opportunity to broaden its base in terms of connectivity. Merger with the United Airlines in October 2010. Growing demand for travel at 3.2% growth in 2011. Being more technologically advanced and using the internet to reduce their costs. 42% increase in the Hispanic population in US over the last decade. External Threats Rise in fuel costs and domestic competition. Elevation in security costs due to the risks of hijacking and terrorism. The fact that its rivals have recovered from bankruptcy and recovered back much stronger due to their ability to reduce their costs. The introduction of new aircrafts by the rivals and the fact that this would directly contradict Continentals young and more fuel efficient aircrafts. Entry of international airlines into the domest ...
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