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STUDY ON CONSUMER BEHAVIORS TOWARD UNITED COLORS OF BENETTON

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A
PROJECT REPORT
ON
“STUDY ON CONSUMER BEHAVIORS TOWARD
UNITED COLORS OF BENETTON
VS
LEVI’S STRAUSS & CO.”
Project Report
Submitted in Partial Fulfillment Of
M.COM 4
th
Semester
To
Vidya Bhavan College of Commerce,
Solapur Road, Pune - 20.
Guide: Submitted By:
Mr. C.P. Rodriques Siraj Ubed Khan

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ACKNOWLEDGEMENT
I the undersigned, acknowledge with thanks the kind advice of Mr. Siraj Ubed Khan
for their tremendous encouragement to make this project who had not only their efforts in
briefing me minutely but also advising me time to time about the Consumer Behavior
Toward United Colors of Benetton and Levi’s Strauss & Co.
I am also heartily gratitude and thankful of other software’s for their kind support.
Siraj Ubed Khan
2

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A PROJECT REPORT ON "STUDY ON CONSUMER BEHAVIORS TOWARD UNITED COLORS OF BENETTON VS LEVI'S STRAUSS & CO." Project Report Submitted in Partial Fulfillment Of M.COM 4th Semester To Vidya Bhavan College of Commerce, Solapur Road, Pune - 20. Guide: Submitted By: Mr. C.P. Rodriques Siraj Ubed Khan ACKNOWLEDGEMENT I the undersigned, acknowledge with thanks the kind advice of Mr. Siraj Ubed Khan for their tremendous encouragement to make this project who had not only their efforts in briefing me minutely but also advising me time to time about the Consumer Behavior Toward United Colors of Benetton and Levi's Strauss & Co. I am also heartily gratitude and thankful of other software's for their kind support. Siraj Ubed Khan EXECUTIVE SUMMARY This project is in partial fulfillment of the requirement for the award of Bachelors of Business Administration .This project is based upon the topic "A Study on Consumer Behavior Toward United Colors of Benetton Vs Levi's Strauss & Co.". The research was done for UNITED COLORS OF BENETTON VS LEVI'S STRAUSS & CO., Clothing Company in Pune for 2 months. Levi Strauss & Co. (LS&CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. Levi Strauss & Co. is a worldwide corporation organized into three geographic divisions: North Americas (LSNA), Europe (LSE)and Asia Pacific Division (APD). Benetton Group S.p.A. is an ...
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