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Skoda Auto Case Study

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University of Jordan
Faculty of Business
Strategic Management
Skoda Auto
Case Study
Prepared By
Fathi Salem Mohammed
2009

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Table of Contents
Page
Topics
3
History
4
Vision and Mission
5
Porter’s Five Forces Framework
6
PESTEL Framework
7
External Audit
8
CPM-Competitive Profile Matrix
9
External Factor Evaluation (EFE) Matrix
10
Financial Ratio Analysis
10
Internal Audit
11
Internal Factor Evaluation (IFE) Matrix
12
SWOT Matrix
14
SPACE Matrix
15
Grand Strategy Matrix
16
The Boston Consulting Group (BCG) Matrix
16
The Internal-External (IE) Matrix
17
The Quantitative Strategic Planning Matrix (QSPM)
19
Recommendations
19
References

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 University of Jordan Faculty of Business Strategic Management “Skoda Auto” Case Study Prepared By Fathi Salem Mohammed 2009 Table of Contents Page Topics 3 History 4 Vision and Mission 5 Porter’s Five Forces Framework 6 PESTEL Framework 7 External Audit 8 CPM-Competitive Profile Matrix 9 External Factor Evaluation (EFE) Matrix 10 Financial Ratio Analysis 10 Internal Audit 11 Internal Factor Evaluation (IFE) Matrix 12 SWOT Matrix 14 SPACE Matrix 15 Grand Strategy Matrix 16 The Boston Consulting Group (BCG) Matrix 16 The Internal-External (IE) Matrix 17 The Quantitative Strategic Planning Matrix (QSPM) 19 Recommendations 19 References History: In 1895 Skoda Automobile Company was founded, when Vaclav Laurin and Vaclav Klement began manufacturing Slavia-brand bicycles. Just four years later, Laurin & Klement began manufacturing motorcycles. 1905 The first car, called the “Voiturette A”, leaves the factory gates and thanks to its quality and attractive appearance soon gains a stable position in the emerging international automobile markets. 1907 Laurin & Klement set up a joint-stock company that goes on to export cars to markets the world over 1925 The Laurin & Klement automobile factory merges with the Skoda machinery manufacturing company in Plzeň. 1930 ASAP (“Akciova Společnost pro Automobilov‎ Průmysl” – the Automotive Industry Joint-stock Company) is founded and begins using assembly-line production methods, which are revolutiona ...
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