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Social Media Benefits

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English
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Cuyamaca College
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Social media benefits for our modern life
Hook
Social media is the popular way of communication with large audience. Facebook has
more than 2 billion active monthly users and Twitter has more than 328 million active
monthly users. There is a need to focus on positive aspects of social media instead of
negative aspects.
Introduction
Social media platform has transformed the way of living and communication among
the people. Various channels are presented to the individuals for their convenience. The
channels interact and share contents. Some of the popular platforms of social media are
Facebook, Instagram, Twitter, Skype, Gmail, etc. It is considered to be the fastest-growing
medium throughout the world. Social media permitted various people to gain increased
knowledge, confidence, and independence. People of all age categories are not only using
these platforms rather they are addicted to it. The essay will present views on social media by
Malcolm Gladwell and Noah Berlatsky.
Gladwell's views on social media
According to Malcolm Gladwell's definition of Twitter, "The platforms of social
media are built around weak ties. Twitter is a way of following people you may never have

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met." The use of social media can be very well judged from the book titled "The Dragonfly
Effect: Quick, Effective, and Powerful ways to use social media to drive social change",
which mentions about the story of a young Silicon Valley entrepreneur named Sameer Bhatia
who was diagnosed with acute myelogenous leukaemia. (Gladwell, 2010) The patient
required a bone marrow transplant which she was not able to find among his family members
and relatives. The only way of his survival was the donor of his ethnicity. His business
partner sends an email to more than 400 of their acquaintances, who forwarded it to the
personal contacts, YouTube videos, and Facebook pages. This resulted in the registration of
around 25,000 people for the bone marrow database, from which he got a match and
recovered from the illness.
In this case, the action was commenced by very few people. The Facebook page Help
Sameer campaign reached thousands of people, who signed up for donor registry as signing
up was not a difficult task. This doesn't involve any type of personal or financial risk.
Moreover, there was no need for any socially entrenched norms and practices. It is believed
that Facebook friends are just like real friends who signed up for the donor registry. This
proves that social networks are helpful in enhancing participation by increasing the level of
motivation required by the participant. (Gladwell, 2010)
Creating awareness through Facebook page is beneficial for various reasons. Firstly,
there are billions of active Facebook users who have been using Facebook on a daily basis.
Just like the case of Sameer Bhatia, there are many more cases that we generally come across
on a daily basis and share with our friends and relatives. Secondly, more number of leads can
be generated when a person likes the page. The campaign named Help Sameer was started by
very few people and from there it reached thousands of people. The only thing that needs to
be considered here is the genuineness of the issue. Sometimes the post by the admin on the
Facebook page is not genuine and people have blind faith in it. This is one of the drawbacks

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Surname 1 Name Professor name Course name Date Social media benefits for our modern life Hook Social media is the popular way of communication with large audience. Facebook has more than 2 billion active monthly users and Twitter has more than 328 million active monthly users. There is a need to focus on positive aspects of social media instead of negative aspects. Introduction Social media platform has transformed the way of living and communication among the people. Various channels are presented to the individuals for their convenience. The channels interact and share contents. Some of the popular platforms of social media are Facebook, Instagram, Twitter, Skype, Gmail, etc. It is considered to be the fastest-growing medium throughout the world. Social media permitted various people to gain increased knowledge, confidence, and independence. People of all age categories are not only using these platforms rather they are addicted to it. The essay will present views on social media by Malcolm Gladwell and Noah Berlatsky. Gladwell's views on social media According to Malcolm Gladwell's definition of Twitter, "The platforms of social media are built around weak ties. Twitter is a way of following people you may never have Surname 2 met." The use of social media can be very well judged from the book titled "The Dragonfly Effect: Quick, Effective, and Powerful ways to use social media to drive social change", which mentions about the story of a young Silicon Valley entreprene ...
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