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C A S E S T U D Y : C O N T I N E N T A L A I R L I N E S I N C - 2007 | 1
BACKGROUND OF THE COMPANY
Continental Airlines, found by Walter Varney and Louis Mueller, began flying from El Paso,
Texas to Pueblo, Colorado in 1934 and the CEO of Continental Airlines Inc. is Gordon Bethune.
Continental Airlines is the world's fifth largest airline. The headquarters moved from El Paso to
Denver in 1937 and then to Houston in 1982 following a merger with Texas International.
Continental, together with Continental Express and Continental Connection, has more than 2,750
daily departures throughout the Americas, Europe and Asia, serving 133 domestic and 132
international destinations. More than 750 additional points are served through our alliance
partners. With more than 43,000 employees, Continental has hubs serving New York, Houston,
Cleveland and Guam, and together with its regional partners, carries approximately 67 million
passengers per year.
Goals of Continental Airlines
To use technology to improve the flow of information between aviation manufacturers and
Continental, and between Continental’s engineers and its 3,500 technicians in the field. The
ultimate goal was to improve efficiency of maintenance and repair processes, reduce error rates
and reduce and/or eliminate document management costs.

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C A S E S T U D Y : C O N T I N E N T A L A I R L I N E S I N C - 2007 | 2
VISION AND MISSION OF CONTINENTAL AIRLINES
Vision
Continental Airlines Inc. seeks to lead its industry in superior customer service, innovative
technology, employee satisfaction, and environmental advances, at home and abroad.
Mission
At Continental Airlines Inc., we strive to obtain excellent customer service and satisfaction
through technological advances in on-line bookings and e-ticket purchases. We have strict
security measures to ensure our customer’s safety. Our international flights cater to our
customer’s cultures, with language, food choices, and movies. We have committed to
making the lives of our customers, employees, vendors and as efficient as possible, through
environmental advances we are dedicated to reducing fuel waste by cost effective
innovation of smaller jet fleets. The use of high quality products and services will create a
decline in cost to us, therefore we will be able to pass the
Proposed Vision and Mission Statement

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BACKGROUND OF THE COMPANY Continental Airlines, found by Walter Varney and Louis Mueller, began flying from El Paso, Texas to Pueblo, Colorado in 1934 and the CEO of Continental Airlines Inc. is Gordon Bethune. Continental Airlines is the world's fifth largest airline. The headquarters moved from El Paso to Denver in 1937 and then to Houston in 1982 following a merger with Texas International. Continental, together with Continental Express and Continental Connection, has more than 2,750 daily departures throughout the Americas, Europe and Asia, serving 133 domestic and 132 international destinations. More than 750 additional points are served through our alliance partners. With more than 43,000 employees, Continental has hubs serving New York, Houston, Cleveland and Guam, and together with its regional partners, carries approximately 67 million passengers per year. Goals of Continental Airlines To use technology to improve the flow of information between aviation manufacturers and Continental, and between Continental’s engineers and its 3,500 technicians in the field. The ultimate goal was to improve efficiency of maintenance and repair processes, reduce error rates and reduce and/or eliminate document management costs. VISION AND MISSION OF CONTINENTAL AIRLINES Vision Continental Airlines Inc. seeks to lead its industry in superior customer service, innovative technology, employee satisfaction, and environmental advances, at home and abroad. Mission At C ...
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