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RES 341 Week 3 Survey.

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Marketing Research Survey
Project Name: How to increase sales in the auto industry?
Product/Category: Cars  
Department: Auto    
Project Manager:
Date: 12/7/2009    
Product Description:
      
This survey is intended to better understand auto consumers and ultimately increase auto sales.
Customer Questions:
ID Question Selection Response/Comments
1 How would you rate your car
buying experience from your
latest car purchase? (If you
have one)
1. Poor
2. Average
3. Good
4. Excellent
     
2 What do you like least about the
car that you purchased?
     
3 Which level of quality (in terms
of economy to luxury) best
describes the car that you
purchased?
1 – Low Quality
2 – Average Quality
3 – Good Quality
4 – High Quality
     
Confidential
RES 341 Week 3 Survey
Last printed 8/10/2004 4:28:00 PM

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Marketing Research Survey
ID Question Selection Response/Comments
4 How important are these
features as being a part of this
product?
Sun (or moon) roof
All Power (windows.etc)
High Powered (fast car)
Chrome Rims
CD player/GPS
1 – Not Important
2 – Neutral
3 – Important
4 – Very Important
     
5 Please rate the importance of
each feature from 1 to 5:
Sun (or moon) roof
All Power (windows.etc)
High Powered (fast car)
Chrome Rims
CD player/GPS
1 – Least Important
2 – Neutral
3 – Important
4 – Most Important
5 – Must Have
Any comments regarding 1-5:
1.       
2.       
3.       
4.
5.       
6 If a car was available with 3 out
of the five or all of the features
that you wanted would you be
interested in buying it? Please
select your level of interest.
1 – Not Interested
2 – Indifferent
3 – Somewhat
Interested
4 – Very Interested
     
7 What are reasonable prices for a
new car (Luxury, economy)?
     
8 If cars were priced lower and
offered more discounts, would
you be interested in buying a
new car?
1 – Unlikely
2 – Not sure
3 – Would Consider
4 – Likely
     
9 How would you rate the value
of having a new car?
1 – Poor Value
2 – Average Value
3 – Good Value
4 – Excellent Value
     
10 What would be your most
important factors in choosing a
car? (Please select three.)
1 – Value
2 – Best Performance
3 – Name
Recognition
4 – High Quality
5 – Convenience
6 – Price
7 – Don’t Know
     
11 What is your age range? 1 – 20-29
2 – 30-39
3 – 40-49
4 – Over 50
     
12 What is your income range? 1 – 0-19K
2 – 20K–29K
3 – 30K–39K
4 – 40K–49K
5 – Over 50K
     
Confidential Page 2 6/30/2014

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Marketing Research Survey
ID Question Selection Response/Comments
13 In what area of the country do
you live?
1 – East Coast
2 – Midwest
3 – Southeast
4 – Northwest
5 – Southwest
     
Confidential Page 3 6/30/2014

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Anonymous
I was having a hard time with this subject, and this was a great help.

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