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RES 341 Week 3 Survey.

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Marketing Research Survey
Project Name: How to increase sales in the auto industry?
Product/Category: Cars  
Department: Auto    
Project Manager:
Date: 12/7/2009    
Product Description:
      
This survey is intended to better understand auto consumers and ultimately increase auto sales.
Customer Questions:
ID Question Selection Response/Comments
1 How would you rate your car
buying experience from your
latest car purchase? (If you
have one)
1. Poor
2. Average
3. Good
4. Excellent
     
2 What do you like least about the
car that you purchased?
     
3 Which level of quality (in terms
of economy to luxury) best
describes the car that you
purchased?
1 – Low Quality
2 – Average Quality
3 – Good Quality
4 – High Quality
     
Confidential
RES 341 Week 3 Survey
Last printed 8/10/2004 4:28:00 PM

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Anonymous
Had to paraphrase some of the content but overall, really useful material.

Anonymous
Thanks, good work

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