Wise Owl Lazy Frog Soaps Title and the rest of the usual stuff that goes in the cover page Wise Owl Lazy Frog Soaps 2 Table of Contents Introduction How Customers Compare Our Products to the Competition? How Do Customers Rate Our Products? Is There a Relationship Between Age and How Customers Know About Us? How Much Are Customers Willing to Pay for Our Product? Conclusions Wise Owl Lazy Frog Soaps 3 Wise Owl Lazy Frog Soaps The survey provided a large amount of information about consumers’ preferences and the factors that they value the most about our products. Some of the most significant data obtained is presented. How Customers Compare Our Products to the Competition? We can notice a clear tendency that our customers consider our products superior to others that are sold by common retailers. This means that the quality of our products is perceived as better than those products that are mass produced. The tendency is favorable regarding other home-made products or market dog soaps, although it is not as favorable as compared to store products. How Do Customers Rate Our Products? Wise Owl Lazy Frog Soaps 4 Our dog soap is considered by our consumers as our best product since it was ranked as very satisfying in four of the five categories and ranked as satisfying int eh remaining one. All our products obtained high customer ratings which is very good, with our lowest rating as satisfying. This shows that customers do not only perceive our products are good, bu ...
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