OVERVIEWDevelop a long-term and a short-term plan for yourself using what you have learned about yourself through the SWOT analysis and environmental scan you completed.Note: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.CONTEXTIn business, having a plan is a critical element for growth and expansion. However, successful businesses do more than simply plan to earn millions within the next five years; they develop detailed plans that have realistic goals. Typically, these plans include both long-term plans and short-term plans.Developing your personal long- and short-term plan can help you chart the road to your own success. A well-prepared plan can help you focus your professional efforts, identify resources to help you achieve your goals, prioritize the actions you need to take, and anticipate obstacles.QUESTIONS TO CONSIDERTo deepen your understanding, you are encouraged to consider the questions below and discuss them with a fellow learner, a work associate, an interested friend, or a member of the business community.What happens when a company's short-term plans seem to be in conflict with its long-term goals?Would you ever consider working for an organization that did not have a solid long-term plan? Why or why not?RESOURCESPearce, J. A., & Robinson, R. B. (2013). Strategic management (13th ed.). New York, NY: McGraw Hill.ASSESSMENT INSTRUCTIONSNote: Developing a strategic plan requires specific steps that need to be executed in a sequence. The assessments in this course are presented in order and should be completed in sequence.Success in any endeavor requires focus, long-term planning, and effort. Most long-term objectives require short-term achievements.Use what you have learned about yourself through the SWOT analysis and environmental scan you completed to develop a long-term and a short-term plan for yourself. Complete the following:Start by describing your 5-year professional and financial objectives.What title or position would you like to have?Where would you like to be financially?Based on the results of your SWOT analysis and environmental scan, determine the following:What skills do you need to develop to achieve your 5-year objectives?Is your industry changing? What do you need to do to grow with it?What resources do you have to help you achieve your 5-year objectives? (Hint: Resources can mean more than financial; are there people you know who can help you achieve your objective?)Now develop a short-term plan that will help you achieve your long-term objectives:What will you need to accomplish each year to achieve your 5-year objectives?What monthly/weekly/daily steps will help you reach your long-term objectives?How will you address obstacles that occur along the way?To successfully complete this assessment, you may need to do some research on developing long-term and short-term plans. Format this assessment as a research paper following current APA guidelines for both style and citing sources, making sure that you also use correct grammar and mechanics. There is no required minimum or maximum page length; however, you should strive to be as detailed as possible in addressing each point, while also being as clear and concise as possible.Long-Term and Short-Term Plans Scoring GuideCRITERIADISTINGUISHEDWrite coherently to support a central idea in appropriate format with correct grammar, usage, and mechanics.Writing is coherent, using evidence to support a central idea in a consistently appropriate format with correct grammar, usage, and mechanics.Describe long-term professional objectives.Analyzes long-term professional objectives.Describe long-term financial objectives.Analyzes long-term financial objectives.Describe the skills necessary to achieve long-term professional objectives.Analyzes the skills necessary to achieve long-term professional objectives.Explain how industry trends influence change.Analyzes how industry trends determine change.Describe financial resources available to achieve long-term objectives.Analyzes financial resources available to achieve long-term objectives.Describe the human resources available to achieve long-term objectives.Analyzes the human resources available to achieve long-term objectives.Explain a short-term plan to achieve long-term objectives.Develops a year-by-year short-term plan to achieve long-term objectives.Describe strategies to overcome obstacles to long-term objectives.Evaluates strategies to overcome obstacles to achieve long-term objectives.Requirements: .

Research jobs in the marketing field and Compare your skill sets and knowledge base with the defined skills and requirements for each researched job title from the activity that you completed. Use the handout to complete your assessment. ATTACH BELOW Summarize (use at least 2-3 sentences) how these defined skills align with your personal and professional skillsets. Remember that your field-related courses provide a knowledge-base that can translate into certain field-related skills.NOTE: In the submission below, please submit your summary in a Word document and the handout in a separate Word document.