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Why Corporate Social Responsibility Matters
Assessment Number 2 Case Study: Johnson & Johnson
Submitted by
Philippe Schwyn
Student ID: 807FBBA009
Submitted to
Mr. Jose Roberto L. Del Rosario, Jr.
Submitted on
December 28, 2011

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Outline:
1) First, assess the extent of CSR adoption in “Johnson and Johnson” by answering the
following questions:
a. Which levels of “Johnson and Johnson’s” management are involved in the
company’s CSR initiatives?
b. Has the company developed a comprehensive strategy that defines the
borders of its CSR initiatives? If yes, explain the strategy employed by the
company and comment on its comprehensiveness.
c. Discuss specific CSR programs that “Johnson and Johnson” has initiated to
implement its CSR strategy. Which of the following CSR areas do they cover?
1. Supply chain responsibility.
2. Environmental responsibility.
3. Social responsibility and Human Rights.
4. Community Investment.
2) Second, assess the effectiveness of the implementation of “Johnson and Johnson’s”
CSR strategy by answering the following questions:
a. Does “Johnson and Johnson” appear to have adopted a spirit of full
disclosure?
b. Are there discrepancies or contradictions between the company’s stated CSR
policy and its actions? What about between the company’s policy and the
actions of its subsidiaries and supply chain partners? If so, what do you
believe are the reasons for these discrepancies?
c. Is the company in voluntary compliance with SA8000?
d. Is there a correlation between the company’s profitability and the
effectiveness of its CSR program over the last 3 to 5 years?
e. Discuss your opinions relating to the motivation and the intent of “Johnson
and Johnson’s” management in leading a CSR effort.

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 Why Corporate Social Responsibility Matters Assessment Number 2 – Case Study: Johnson & Johnson Submitted by Philippe Schwyn Student ID: 807FBBA009 Submitted to Mr. Jose Roberto L. Del Rosario, Jr. Submitted on December 28, 2011 Outline: 1) First, assess the extent of CSR adoption in “Johnson and Johnson” by answering the following questions: a. Which levels of “Johnson and Johnson’s” management are involved in the company’s CSR initiatives? b. Has the company developed a comprehensive strategy that defines the borders of its CSR initiatives? If yes, explain the strategy employed by the company and comment on its comprehensiveness. c. Discuss specific CSR programs that “Johnson and Johnson” has initiated to implement its CSR strategy. Which of the following CSR areas do they cover? 1. Supply chain responsibility. 2. Environmental responsibility. 3. Social responsibility and Human Rights. 4. Community Investment. 2) Second, assess the effectiveness of the implementation of “Johnson and Johnson’s” CSR strategy by answering the following questions: a. Does “Johnson and Johnson” appear to have adopted a spirit of full disclosure? b. Are there discrepancies or contradictions between the company’s stated CSR policy and its actions? What about between the company’s policy and the actions of its subsidiaries and supply chain partners? If so, what do you believe are the reasons for these discrepancies? c. Is the company in vo ...
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