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spotify_marketing_rough

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Spotify Marketing Rough Draft/Outline
What makes a lemonade stand successful? Does the quality of the lemonade make the
stand profitable? What about the way you look holding the glass of lemonade? How about the
feeling you get when you are at the lemonade stand? Does the company also make lemon-shaped
sunglasses and showcase up-and-coming artists? ( I think you should start with an introduction
from here then leading question to further discussion) .All of these aspects make consumers stop
at the stand for a freshor artificialglass because they are buying a citrusy experience. In
order to make money, a company must create a desirable product: the product is not only
constituted by the manufactured good or service, but by the image, brand, and life-style it
projects. Of course, the customer will only receive the product if the company elects to utilize
every inch of the market they can to reach their target audience (here you should include the
thesis statement so that your reader could easily understand the goal of your argumentation.
Spotify, an online music streaming application, is a corporation that allows listeners to
hear their favorite artists, discover new music, and connect with their friends. The biggest
component of Spotify’s growing prominence in the music industry today is their marketing
choices along with the brand they sell. Spotify teams up with large companies already praised
by millions of people, offers incentives to future customers, and sponsors staple American
culture events to advertise themselves to their main audience.
When and Where?
Spotify was formed in Stockholm, Sweden in 2006 by Martin Lorentzon and
Daniel Ek
Spotify opened to the public in 2008
Spotify came to the US in 2011

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What companies, events, and people:
Facebook, Coca-Cola, The Olympics, Bonnaroo, Apple, Android, Samsung, Labrinth
Consumers are already very familiar with these brands; because Spotify associates with
them, it makes the transition over to their service more comfortable for new users.
Brand/Image:
“Spotify is the right music for every moment”
“Candid and Real”
Connect with friends
“Soundtrack your life with Spotify”
Promotes individuality and togetherness in one
Constantly evolving with new music
Who is the target audience”
“passionate trendsetters, digital advocates and modern mainstreamers”
Competition:
Spotify’s users statistics compared to Pandora’s users statistics
Where else can Spotify market:
They are still growing and doing everything right so far
They allow other companies to advertise on their app to make money

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Spotify Marketing Rough Draft/Outline What makes a lemonade stand successful? Does the quality of the lemonade make the stand profitable? What about the way you look holding the glass of lemonade? How about the feeling you get when you are at the lemonade stand? Does the company also make lemon-shaped sunglasses and showcase up-and-coming artists? ( I think you should start with an introduction from here then leading question to further discussion) .All of these aspects make consumers stop at the stand for a fresh—or artificial—glass because they are buying a citrusy experience. In order to make money, a company must create a desirable product: the product is not only constituted by the manufactured good or service, but by the image, brand, and life-style it projects. Of course, the customer will only receive the product if the company elects to utilize every inch of the market t ...
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