In this assignment you will demonstrate your mastery of the following course outcomes:  Analyze data-driven business problems using action research  Determine the theoretical foundation of business problems through the analysis of relevant, quality sources  Analyze qualitative and quantitative data using primary and secondary sources to generate meaningful results  Apply ethical reasoning that complies with legal and professional standards of practice to the research enterprise  Present the findings, conclusions, and recommendations of research studies through the effective integration of written and analytical skills Prompt Create a research report based on your application of action research to research a specific business problem present in the given case study Maruti Suzuki India: Defending Market Leadership in the A-Segment

The purpose of this assignment is to keep the doctoral learner focused on dissertation success. The Advancing Scientific Knowledge and Significance of the Study section of the dissertation identifies the “gap” or “need” in the literature that was used to define the problem statement and develop the research questions. Further, it describes how the study will address the “gap” or “identified need.” The section describes how the research fits with and will contribute to or advance the current literature or body of research. Although this advancement may be a small step forward in a line of current research, it must add to the current body of knowledge and align to the learner’s program of study.General Requirements: Use the following information to ensure successful completion of the assignment:Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.Refer to Chapters 2-4 of the Publication Manual of the American Psychological Association (6th ed.) for specific guidelines related to doctoral-level writing. These chapters contain essential information on manuscript structure and content, clear and concise writing, and academic grammar and usage.This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.Directions:Write a report (500-750 words) in which you:Identify the “gap” or “need” in the literature that was used to define the problem statement and develop the research questions.Describe how your study will fit with and contribute to or advance the current literature or body of research.Here is the case study to answer the questions from.Refer to the case study below to complete course assignments:Assume you have started consulting with a large, public university that has experienced considerable athletic success across multiple sports. One of the teams you provide services for is the men’s basketball team, which is considered a revenue-generating sport for the athletic department. The coach has stated that he appreciates your assistance, he welcomed you to watch practice, and he allowed you time to present to the team on performance optimization strategies. You have worked with a few of players on an individual basis, but only to follow-up on the strategies you taught in the team sessions.During one of your practice observations, you notice that the design of practices seems very inconsistent and disorganized. You overheard several players discuss how they never know what to expect in terms of intensity of practice regardless of their upcoming competition or strength and conditioning schedule. You observed one of the assistant coaches attempt to implement more structure and drills that appeared to have a solid theoretical basis for training. The head coach seemed to incorporate some of the suggestions, but when the team loses a game, the practices get even more inefficient and the head coach is much more critical of their performance without giving specific instructions on how to improve. The players’ frustrations are visible as their body language and communication with each other appears to suffer after a loss.Sam is a sophomore on the team. He was highly recruited and has always described himself as a “gym rat” because he devotes so much time training for basketball. During Sam’s freshman year, he averaged 10-12 minutes per game and the coaching staff reported they were very productive minutes. He was not stellar, but they could count on him to score points and play good defense. Sam is now in contention for a starting spot, but his performance is not nearly as good as what it was his freshman year. In particular, his confidence and focus seem inconsistent and he has been rude to his teammates and coaches when they give him feedback. He seems anxious while rushing the plays and committing turnovers. In addition, he has fouled out of several games.The team athletic trainer informs you that Sam would like to meet for an individual session, but he does not want the coaching staff to know he is seeking this assistance. In your first meeting with Sam, he says he has never felt this anxious while playing and seems to “black out” when under pressure. Sam reports feeling misunderstood by his teammates and coaches, which leads him to distance himself from them. Sam tells you that his goal is to make it to the next level and that he feels he must be the top scorer each game if he is going to achieve that goal. Sam tells you he has questions about how to run the offense, but is afraid to ask the coaching staff for fear of losing his starting position. Aligned To: