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A case of “HERO HONDA”

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I
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A
case of
“HERO
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”
Submitted by
Derrick Vijayan
2009

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C
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N T EN T
S
C
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.................................................................................................................2
A
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.................................................................................................................3
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.....................................................4
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R
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............................................................................................................24

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 Indian Institute of management Kozhikode Interdependence of Resource, Capabilities and Competencies in determining Company’s Strategy and Performance A case of “HERO HONDA” Submitted by Derrick Vijayan 2009 C O N T EN T S Contents.................................................................................................................2 Abstract .................................................................................................................3 Hero Honda and Hero Group .................................................................................4 Three Phases of Strategic Intent in Hero Honda .....................................................4 Indian Automotive industry.....................................................................................5 Resource based View of Strategy Development:....................................................6 Resources and capability Built within manufacturing Organisation.........................7 Classification of Resources ....................................................................................9 Resource Under VRIO Framework (Barney, 1986)...................................................9 Strategic Implication and Performance.................................................................11 Phase 2:1994-1999...............................................................................................11 Phase 3: 1999-2009............ ...
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