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Political Cartoon

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Books What's That

Technology has come of age in terms of simplifying human activities in different aspects

of their lives. The youth, however, has taken the element of entertainment through technology as

a way of their leisure time. Video games, radio, televisions, among other items, have been on the

forefront for the young generation’s time passing moments. “Books What's That” is a cartoon by

Jose Neves that tries to portray the different ways that technology has misled the young

generation. The picture of the cartoon contains an individual who is overloaded with all types of

technological gadgets, which include an iPod, laptop, alcohol, television, a radio, among others.

Al these truly represent the different activities that young people have gotten into as a result of

the introduction of technology. Technology obviously has several benefits as compared to the

negativities, but for the image, the topic is the different ways through which it has brainwashed

the minds and lives of the youths. Thus, Jose Neves’ cartoon uses visual and verbal techniques to

appeal to pathos to show how technology has negatively impacted the youths as compared to the

earlier times using a political cartoon.

Political Cartoon Techniques

The first technique that Neves uses is that of exaggeration technique to bring out the

intended meaning of the political cartoon. The image has a lot going on in it to the extent that

one would wonder what is happening and what is not. Some of the activities in the cartoon

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include video chatting, alcohol consumption, music listening, book reading, and game playing.

All those activities are impossible to be done at the same time depicting that the author of the

cartoon used exaggeration only to deliver the message to the audience. Another exaggeration

comes in where it appears that there are clouds outside, meaning that the picture is not inside a

house. Maybe the intention was to show that it was day time but used a lot of hyperbole to

demonstrate this. The author also uses analogy as a technique in the political cartoon.

An analogy is another technique that Neves used in the political cartoon to show the

relationship between two, unlike things that share some characteristics. The set in the political

cartoon shows the main character having a video chat while at the same time listening to some

music through the earphones (see figure 1). This, in a way, is not possible, but it brings a

rhetorical appeal through humor and anger. The main reason as to why the author incorporated

the two, unlike things, was to make sure that all the intended aspects of technology were

accommodated in the political cartoon. It would not have made sense if the author opted to uses

several images to represent all the items in the image. Reading and playing video games are two,

unlike things that mostly happen differently. The analogy of reading a book is considered

serious, while that of playing a video game is termed as a leisure activity by many. The author of

the image has also used labeling as a technique.

Besides, the author uses labeling as part of the techniques, which involves adding labels or

phrases to make sure that the audience understands the meaning. One of the labels in the cartoon

is that of conversation that is going on between the person in the cartoon and the one on the other

said of the laptop. The label indicates a question posed on how one can turn on a technological

gadget that is bringing troubles during its booting (see figure 1). Another label is that of the book

named Shakespeare. It intends to show the audience that the person in the cartoon is also reading

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Surname 1 Full Name Instructor Course Name Date Books What's That Technology has come of age in terms of simplifying human activities in different aspects of their lives. The youth, however, has taken the element of entertainment through technology as a way of their leisure time. Video games, radio, televisions, among other items, have been on the forefront for the young generation’s time passing moments. “Books What's That” is a cartoon by Jose Neves that tries to portray the different ways that technology has misled the young generation. The picture of the cartoon contains an individual who is overloaded with all types of technological gadgets, which include an iPod, laptop, alcohol, television, a radio, among others. Al these truly represent the different activities that young people have gotten into as a result of the introduction of technology. Technology obviously has several benefits as compared to the negativities, but for the image, the topic is the different ways through which it has brainwashed the minds and lives of the youths. Thus, Jose Neves’ cartoon uses visual and verbal techniques to appeal to pathos to show how technology has negatively impacted the youth ...
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