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Describe The Characteristics Used To Identify And Profile Online Users And How Those Characteristics Differ From Descriptions...

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Marketing

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Colorado Technical University

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Vafvqre47

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Running head: E-MARKETING CUSTOMERS 1

E-Marketing Customers:

Name:

Institution affiliation:

Date:

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E-MARKETING CUSTOMERS 2

Describe the characteristics used to identify and profile online users and how those

characteristics differ from descriptions of traditional consumers using physical and

personal traits.

There are several characteristics that are used to identify as well as to profile online users.

The first characteristic is that they are highly opinionated. Online users are always ready to

express their opinion about how bad or good their experiences was. Additionally they are more

likely to recommend a brand they liked online. Therefore, when profiling online users, the

number of comments a person usually posts on certain online platforms can determine how often

they use a particular product (GlobalWebIndex, 2019). On the other hand, traditional consumers

using physical and personal traits are less opinionated when compared to online users. One of the

reasons as to why they are less opinionated is because they usually tend to be loyal to a certain

brand which they can associate with.

Secondly, unlike traditional consumers who usually take the word of the sales person

when inquiring about a certain product, online users control the experience they want to have

(GlobalWebIndex, 2019). They usually carry out extensive research and also review other online

user’s experiences before making a final decision. Therefore when profiling online users, the

number of inquiries they seek out can give a clear picture as to the type of customers they are.

A third characteristic that is used to identify as well as profile online users is the number

of hours a person spends online. Unlike traditional users who prefer real life interactions, online

users spend majority of time online searching for what they want.

Discuss the role of computer-mediated applications in digital consumer behavior, such as

digital consumer decision support systems (CDSSs), intelligent agents, and how they result

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Running head: E-MARKETING CUSTOMERS E-Marketing Customers: Name: Institution affiliation: Date: 1 E-MARKETING CUSTOMERS 2 Describe the characteristics used to identify and profile online users and how those characteristics differ from descriptions of traditional consumers using physical and personal traits. There are several characteristics that are used to identify as well as to profile online users. The first characteristic is that they are highly opinionated. Online users are always ready to express their opinion about how bad or good their experiences was. Additionally they are more likely to recommend a brand they liked online. Therefore, when profiling online users, the number of comments a person usually posts on certain online platforms can determine how often they use a particular product (GlobalWebIndex, 2019). On the other hand, traditional consumers using physical and personal traits are less opinionated when compared to online users. One of the reasons as to why they are less opinionated is because they usually tend to be loyal to a certain brand which they can associate with. Secondly, unlike traditional consumers who usually take the word of the sales person when inquiring about a certain product, online users control the experience they want to have (GlobalWebIndex, 2019). They usually carry out extensive research and also review other online user’s experiences before making a final decision. Therefore when profiling online users, the number of inquiri ...
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Tags: Marketing in the digital age