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E068 Amazon Company Analysis

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San Diego State University

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Name Institution Affiliation Date       Amazon is a US-based e-commerce company SIC code 5961 - Catalog and Mail-Order Houses. NAICS Code 454110 Electronic Shopping and Mail-Order Houses. Walmart and eBay are among its key rivals The company stock is listed on NASDAQ It’s capital value is on $1 trillion cap. Year 1994 1997 2000 2005 2010 2015 2018 2019 Stock Value(billion) Event 0 Started by Jeff Bezos 0.04 Amazon goes public 1 patent 1-click technology 13 Amazon prime debuts 56 Kindle era 135 Smartphone era 960 world biggest online retailer 970 world biggest online retailer Event Year Impact Long-term goals prioritized over profits 2007 Expansion of Amazon services Unveiling of smartphones 2006-2013 Expanded the e-commerce business Amazon paid 13.7 billion for Whole Foods 2017 Established a large network of physical stores Jeff Bezos named richest man with $150bn and Amazon tech giant 2018-2019 Continuous expansion of the company stock  Amazon has moderate diversification(not a conglomerate) ❑Multiple operations retail, media ,etc.  The company also a high degree of vertical integration. ❑Offering its own logistical services.  Amazon is a global company ❑Has a domestic stronghold. Amazon revenue Mix 6% 4% Direct eccomerce 8% Seller services AWS 12% 52% Physical stores Subscription 18% Others     Amazon has a strong management team led by Jeff Bezos. Jeff Bezos is Amazon's founder and ...
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