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Business Plan

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Table of Contents
1. EXECUTIVE
SUMMARY………………………………………………………………………………………………………………2
2. INTRODUCTION…………………………………………………………………………………………………….3
3. FORM OF BUSINESS OWNERSHIP (sole proprietorship, partnership, corporation)……3
4. ORGANIZATIONAL STRUCTURE (ownership and management)……………………………….3
5. LICENSES NEEDED such as contractors license, etc………………………………………………3
6. MARKETING PLAN using the 4 P’s of marketing……………………………………………………4
7. PRODUCT/SERVICE PLAN - What products/services being offered the first year………4
8. ADVERTISING What form of advertising will you use the first year?...........................4
9. OPERATION PLAN location, will you make or buy your product…………………………….4
10. SWOT ANALYSIS………………………………………………………………………………………………………5
11. FINANCIAL PLAN……………………………………………………………………5
12. CONCLUSION …………………………………………………………………………5
13. References………………………………………………………………………………….
6

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Surname 2
Edynett Coffee House
Executive Summary
Edynett Coffee House is looking forward to becoming a must-have for the addicts of the
local coffee. Coffee houses have become a common feature of American life where millions of
people stop every day at espresso coffee drinks. Cappuccino attracts the highest class of people
bringing with it great sales. Vanilla ice coffee drink and Mocha latte are other types of drinks
available at Edynett Coffee House. With the increasing demand for gourmet coffee and high
service, Edynett coffee house will capitalize on its proximity to various universities and offices
to establish a team of repeat customers. Edynett will continue to extend its high-quality services
to its customers through the advancement and innovation of mobile technologies, opening new
channels, and discovering new markets.
Edynett Coffee House is a new business that aims at opening several branches across the
U.S and be the leader in the premium coffee house industry and the largest coffee shop in the
entire world. The company's objective is to make Edynett Coffee House brands as the most
respected and recognized brands across the United States and the world at large. This business
plan will extensively cover the organizational structure of the business, licenses required.
Marketing plan and service plan and other areas that will be covered in this business plan project
are advertising forms for the business, SWOT analysis, and financial plan. The business will start
as a partnership. All the partners will be the co-owners where they will have equal rights to
manage the business. The business organizational structure will affect all its operations,
including leadership, communication, and management. The business will have the necessary
legal licenses for operating a coffee house like a health inspection certificate, business, and

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Surname 1 Name Professor Date Table of Contents 1. EXECUTIVE SUMMARY………………………………………………………………………………………………………………2 2. INTRODUCTION…………………………………………………………………………………………………….3 3. FORM OF BUSINESS OWNERSHIP (sole proprietorship, partnership, corporation)……3 4. ORGANIZATIONAL STRUCTURE (ownership and management)……………………………….3 5. LICENSES NEEDED – such as contractors license, etc………………………………………………3 6. MARKETING PLAN – using the 4 P’s of marketing……………………………………………………4 7. PRODUCT/SERVICE PLAN - What products/services being offered the first year………4 8. ADVERTISING – What form of advertising will you use the first year?...........................4 9. OPERATION PLAN – location, will you make or buy your product…………………………….4 10. SWOT ANALYSIS………………………………………………………………………………………………………5 11. FINANCIAL PLAN……………………………………………………………………5 12. CONCLUSION …………………………………………………………………………5 13. References…………………………………………………………………………………. 6 Surname 2 Edynett Coffee Hou ...
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