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BUS300 Developing a Public Relations Plan Part 1

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Public Relaons 1

Developing a Public Relations Plan Part 1

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Public Relaons 2

Developing a Public Relations Plan Part 1

The Susan B. Komen for the Cure Foundation is a nonprofit organization dedicated to

eradicating breast cancer through advancing research. The foundation originated when Nancy G.

Brinker, the founder, promised her dying sister, Susan G. Komen, that she would do everything

possible to end breast cancer forever. As a result of this promise the global breast cancer

movement began in 1982 and has become the largest and most powerful nonprofit organization

dedicated to finding the cure for this deadly disease. The Komen Foundation has had a powerful

impact on the development of ground breaking research that has resulted in advanced screening

and more effective treatment methods.

The Komen Foundation is currently experiencing bad press over a decision to cut funding

support to Planned Parenthood. The charity is well known for being a national breast cancer

awareness group and is a leader in fundraising for breast cancer research. The charity has been

pivotal in providing women with breast screening and other breast health services and the loss of

funding to Planned Parenthood could be detrimental to the Planned Parenthood Centers. The

response to the announcement by the Komen Charity to cut funding was negative and resulted in

controversy for the nonprofit organization.

In January, the media first announced that Komen had decided to cut funding for Planned

Parenthood because the group has been embroiled in a federal investigation as to the legitimacy

of its funding. Based on the scandal and outrage by the public the Susan B. Komen Foundation

reversed their decision to cut funding to Planned Parenthood. The problem with cutting funding

is the charity is supposed to be committed to helping low-income women seek the screening they

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Developing a Public Relations Plan Part 1 Name Class Date Professor Developing a Public Relations Plan Part 1 The Susan B. Komen for the Cure Foundation is a nonprofit organization dedicated to eradicating breast cancer through advancing research. The foundation originated when Nancy G. Brinker, the founder, promised her dying sister, Susan G. Komen, that she would do everything possible to end breast cancer forever. As a result of this promise the global breast cancer movement began in 1982 and has become the largest and most powerful nonprofit organization dedicated to finding the cure for this deadly disease. The Komen Foundation has had a powerful impact on the development of ground breaking research that has resulted in advanced screening and more effective treatment methods. The Komen Foundation is currently experiencing bad press over a decision to cut funding support to Planned Parenthood. The charity is well known for being a national breast cancer awareness group and is a leader in fundraising for breast cancer research. The charity has been pivotal in providing women with breast screening and other breast health services and the loss of funding to Planned Parenthood could be detrimental to the Planned Parenthood Centers. The response to the announcement by the Komen Charity to cut funding was negative and resulted in controversy for the nonprofit organization. In January, the media first announced that Komen had decided to cut ...
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