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App Metrics Measuring the success of your app What to Measure ▪ How interested users are in your app ▪ Downloads ▪ Frequency of use ▪ Customer satisfaction ▪ Rating ▪ Reviews Dart Marketing 2 User Engagement ▪ Active users ▪ App downloads ▪ Push notifications ▪ Create a landing page ▪ Fresh content ▪ Evaluate app name ▪ Frequent updates ▪ Change app icon Tip: Small changes can mean big results. Dart Marketing 3 Active User Metrics Dart Marketing Daily average users (DAU) Monthly average users (MAU) Average visit time Screen views per visit DAU/MAU = Stickiness ratio 4 Customer Satisfaction Metrics These metrics answer the following questions: Which features do users prefer? Will users recommend the app to others? Are users interacting with the app as you intended? Dart Marketing 5 User Reviews 5 stars 4 stars 3 stars 2 stars 1 star 27 20 12 3 2 Tip: Track the number of reviews and average rating for your app. Dart Marketing 6 User Retention Retaining Users 1, 2, and 3 Months after Download 120% 100% 80% 60% 40% 20% 0% Month 1 Month 2 Still Using Dart Marketing Month 3 Stopped Using 7 User Recordings With consent, monitor users as they interact with the app. Recordings can tell you how an app makes a user feel and how enjoyable the app is to use. Dart Marketing 8 For More Information Dart Marketing Solutions (212) 555-8020 Dart Marketing 9 Name: Np Ppt19 Cs1 ...
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