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Keep Adding Something New

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1. Keep Adding Something New
Every time you add something new to your business you create an opportunity to get more sales.
For example, something as simple as adding new information on your web site creates another
selling opportunity when prospects and customers visit your site to see the new information.
Adding a new product or service to the list of those you already offer usually produces a big
increase in sales. The added product increases your sales in 3 different ways:
It attracts new customers who were not interested in your current products and services.
It generates repeat sales from existing customers who also want to have your new
product.
It enables you to get bigger sales by combining 2 or more items into special package
offers.
2. Become a Valuable Resource
Look for ways you can be a resource for your prospects and customers. Supply them with free
information. Help them do things faster, easier, less expensively. You get another opportunity to
sell something every time they come back to you for help.
3. Separate Yourself from Your Competition
Find or create a reason for customers to do business with you instead of with someone else
offering the same or similar products. For example, do you provide faster results, easier
procedures, personal attention or a better guarantee?
Determine the unique advantage you offer to customers that your competitors do not offer.
Promote that advantage in all of your advertising. Give your prospects a reason to do business
with you instead of with your competition and you'll automatically get more sales.
4. Promote the End Result
Your customers don't really want your product or service. They want the benefit produced by
using it.
For example, car buyers want convenient transportation with a certain image. Dental patients
want healthy and good-looking teeth without suffering any pain. Business opportunity seekers
want personal and financial freedom for themselves and their family.
Make sure your web pages, sales letters and other sales messages are promoting the end result
your customers want.
5. Anticipate Change
Change is the biggest challenge to your business success. The days are gone when a business
could constantly grow by simply repeating what it did successfully in the past ...or even recently.
Aggressive, innovative competitors and rapidly changing technology make it impossible.

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Expect change and prepare for it. Don't wait until your income declines to take action. Develop
the habit of looking for early signs that something is changing. Then confront it before you start
to lose business.
Tip: Insulate yourself against the impact of change by increasing the number of products and
services you offer and by using a variety of different marketing methods. Only a small portion of
your total business will be affected if the sales of one product decline or the response to one
marketing method drops.
Marketing is the process associated with promotion for sale goods or services. It is considered a
"social and managerial process by which individuals and groups obtain what they need and want
through creating and exchanging products and values with others."
[1]
It is an integrated process
through which companies create value for customers and build strong customer relationships in
order to capture value from customers in return.
[1]
Marketing is used to create the customer, to keep the customer and to satisfy the customer. With
the customer as the focus of its activities, it can be concluded that marketing management is one
of the major components of business management. The evolution of marketing was caused due
to mature markets and overcapacities in the last decades. Companies then shifted the focus from
production more to the customer in order to stay profitable.
The term marketing concept holds that achieving organisational goals depends on knowing the
needs and wants of target markets and delivering the desired satisfactions.
[2]
It proposes that in
order to satisfy its organizational objectives, an organization should anticipate the needs and
wants of consumers and satisfy these more effectively than competitors.
[2]
[edit] Further definitions
Marketing is defined by the American Marketing Association [AMA] as "the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large."
[3]
The term developed
from the original meaning which referred literally to going to a market to buy or sell goods or
services. Seen from a systems point of view, sales process engineering views marketing as "a set
of processes that are interconnected and interdependent with other functions,
[4]
whose methods
can be improved using a variety of relatively new approaches."
The Chartered Institute of Marketing defines marketing as "the management process responsible
for identifying, anticipating and satisfying customer requirements profitably."
[5]
A different
concept is the value-based marketing which states the role of marketing to contribute to
increasing shareholder value.
[6]
In this context, marketing is defined as "the management process

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1. Keep Adding Something New Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information. Adding a new product or service to the list of those you already offer usually produces a big increase in sales. The added product increases your sales in 3 different ways: It attracts new customers who were not interested in your current products and services. It generates repeat sales from existing customers who also want to have your new product. It enables you to get bigger sales by combining 2 or more items into special package offers. 2. Become a Valuable Resource Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help. 3. Separate Yourself from Your Competition Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee? Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do b ...
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