Access over 20 million homework & study documents

Republic of the Philippines Supreme Court Manila

Content type
User Generated
Type
Study Guide
Rating
Showing Page:
1/7
UKRIDA
MAGISTER MANAGEMENT PROGRAM
PERIODE 2010
Class: Creative Marketing
By Prof Dr…
Analysis on the Case 2-4
Johnson & Johnson
Prepared By:
1. Darwin Lesmana NIM : 01-2010-12
2. ….
3. ….
4.
5.
6.
7.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/7
1. Introduction:
Johnson & Johnson (“J&J”) is one of the largest enterprises in the world. The
Company has established for 117 years, made up with 204 different businesses
organized into three divisions:
a. Drugs (Pharmaceutical)
b. Medical Devices & Diagnostic
c. Consumer Products.
The Pharmaceutical division is the major contributor to the Company’s Growth,
they accounted for almost half of the Company’s Sales and contribute 61% of the
previous year operating profit. The consumer products Band Aid and Baby Powder
is also well known to consumer.
The Company also well known for the development of Innovative Products,
aggressive selling, favorable prices and an unusual move of advertisement,
example:
- In 1991, they launch Procrit (for treating Anemia in Chemotheraphy) where J&J
spend millions to educate physician and also advertisement on TV. This is an
unusual common practice for Cancer Drug to be advertised on TV, however
they succeed with the proven that Procrit is now the best selling drug of J&J.
J&J is famed for giving for delivering at least 10% earnings growth year in and year
out going back nearly two decades. In the first quarter, it reported 13% rise. The
Stock Price has increased from less than $ 3 in the mid 1980 to almost 20 times
that now. Although the Standard and Poors 500 Stock index has fallen 28,1% but
J&J stock increased 19,4%. In 2002, J&J earned $ 6,8 billion compared with $ 5.9
billion the previous year (15% growth)
J&J is fulfilled with great employees, however one of the great employees was
William C Weldons, who was onetime a drug salesman and now becoming the
leader of the Health Care Division. He is famed for the ability to convince, cajole
and sometimes just sweet talk colleagues into seeing things his way. One of the
most succesful story of Weldons ability in convincing people was when he
succeeded in persuading the Chief Pharmaceutical Dr Per A Peterson” to stay
for J&J, although the Doctor has decide for leaving the Company.
2. Important Highlights

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/7

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 7 pages?
Access Now
Unformatted Attachment Preview
 UKRIDA MAGISTER MANAGEMENT PROGRAM PERIODE 2010 Class: Creative Marketing By Prof Dr… Analysis on the Case 2-4 Johnson & Johnson Prepared By: 1. Darwin Lesmana NIM : 01-2010-12 2. …. 3. …. 4. … 5. … 6. … 7. … 1. Introduction: Johnson & Johnson (“J&J”) is one of the largest enterprises in the world. The Company has established for 117 years, made up with 204 different businesses organized into three divisions: a. Drugs (Pharmaceutical) b. Medical Devices & Diagnostic c. Consumer Products. The Pharmaceutical division is the major contributor to the Company’s Growth, they accounted for almost half of the Company’s Sales and contribute 61% of the previous year operating profit. The consumer products Band Aid and Baby Powder is also well known to consumer. The Company also well known for the development of Innovative Products, aggressive selling, favorable prices and an unusual move of advertisement, example: In 1991, they launch Procrit (for treating Anemia in Chemotheraphy) where J&J spend millions to educate physician and also advertisement on TV. This is an unusual common practice for Cancer Drug to be advertised on TV, however they succeed with the proven that Procrit is now the best selling drug of J&J. J&J is famed for giving for delivering at least 10% earnings growth year in and year out going back nearly two decades. In the first quarter, it reported 13% rise. The Stock Price has increased from less than $ 3 in the mid 1980 to almo ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Great! Studypool always delivers quality work.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents