Access over 20 million homework & study documents

Marketing Plan.

Content type
User Generated
Subject
Management
School
Saudi electronic university
Type
Homework
Rating
Showing Page:
1/7
Running head: Marketing Plan 1
Marketing Plan
Student Name
Student ID Number
CRN

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/7
Marketing Plan 2
Marketing plan for Yoghurt Industry
The industry has specialized in production and supply of plain yoghurts and sour milk to the
Saudi Arabia consumers.
Important features
Plain yoghurt as used in its raw form and also it can be used in many cooking recipes. Yoghurt is
known to be healthy within the body. It is considered as an inherited consoling custom food.
Yoghurt can be made in different brands and also is known for its simplicity and least adulterated
Benefits of yoghurt
It is known for its high concentration of calcium iron. This iron once consumed is known for its
ability to strengthen teeth as well as bones making human being to be strong. It supplies vitamin
B and folic acid which are needed for cleansing the blood and making it healthy. Also with them
comes a bacterial which is necessary for the healthy stomach as well as assisting guts in breaking
the food into smaller pieces coming up with antibiotics which kills harmful bacteria hence
getting rid of infection (Mckinley, 2005).
Many yoghurts are known in their ability to assist the digestive system. The research done by
scientists has shown that yoghurt helps in relieving the side effects associated with antibiotics. In
case of the upset of a stomach, yoghurt can be used as a comforting food.
Facts about the yoghurt industry
The yoghurt industry market has grown by 17% from 2011 to 2017 and is still expected to grow
at a CAGR of over 11% and this is estimated to be between 2019 and 2024. This is because the
healthy and nutritional foods are gaining momentum in a young lifestyle though aged have also
been attracted on the same. The consumers in this country are shifting from unpackaged yoghurt
to package one. Being a small business, the retail market is holding a 95% share.

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/7

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 7 pages?
Access Now
Unformatted Attachment Preview
Running head: Marketing Plan 1 Marketing Plan Student Name Student ID Number CRN Marketing Plan 2 Marketing plan for Yoghurt Industry The industry has specialized in production and supply of plain yoghurts and sour milk to the Saudi Arabia consumers. Important features Plain yoghurt as used in its raw form and also it can be used in many cooking recipes. Yoghurt is known to be healthy within the body. It is considered as an inherited consoling custom food. Yoghurt can be made in different brands and also is known for its simplicity and least adulterated Benefits of yoghurt It is known for its high concentration of calcium iron. This iron once consumed is known for its ability to strengthen teeth as well as bones making human being to be strong. It supplies vitamin B and folic acid which are needed for cleansing the blood and making it healthy. Also with them comes a bacterial which is necessary for the healthy stomach as well as assisting guts in breaking the food into smaller pieces coming up with antibiotics which kills harmful bacteria hence getting rid of infection (Mckinley, 2005). Many yoghurts are known in their ability to assist the digestive system. The research done by scientists has shown that yoghurt helps in relieving the side effects associated with antibiotics. In case of the upset of a stomach, yoghurt can be used as a comforting food. Facts about the yoghurt industry The yoghurt industry market has grown by 17% from 2011 to 2017 and is still expected to ...
Purchase document to see full attachment
Tags: mgt402
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Great content here. Definitely a returning customer.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Documents