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Problem 12 9

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Computer Science
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University of Memphis
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Running head: MANAGEMENT AND IMPLEMENTING STRATEGY 1
Management and Implementing Strategy
Student’s Name
Institutional Affiliation
Course
Date

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MANAGEMENT AND IMPLEMENTING STRATEGY 2
Management and Implementing Strategy
How might business intelligence help management implement this strategy?
Applebee’s strategy is to improve profitability and can be enhanced the application of
Business Intelligence, such as the use of the Transaction Processing System (TPS). Transaction
Processing System can be used on the counter or point of sales terminals to keep track of the
sales (Thamir&Poulis, 2015). The tracking system would enable the management to know which
products are fast-moving and best-selling in the dining chain.
What pieces of data would Applebee’s need to collect?
BI can aid in the demographic analysis of the customer base. Data relating to customers
such as age and income status can be crucial in effecting the strategy since the management will
be in a position to assess their customer’s preferences. Weather data is also essential n that the
company will understand what needs to be advertised in different weather cycles. For instance, in
cold weather, the company should advertise hot soup while on hot weather; the company
advertisement feature should be frenzy cold drinks such as soda.
What kinds of reports would be useful to help management make decisions on how to
improve menus and profitability?
Applebee operates as a chain of casual dining. The meaning of this is that it works in
different geographic locations. While the overall profits made may be low, some regions may be
selling better than others. Therefore, a report broken into different areas would be helpful to
know which chain needs more focus than others during the marketing campaign.
Another report that may be necessary for this scenario is the purchase reports for different types
of foods. The aim is to obtain the supplier with the lowest cost to increase sales margin. There
are two options of escalating business profitability, raise rates or cut costs.

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Running head: MANAGEMENT AND IMPLEMENTING STRATEGY Management and Implementing Strategy Student’s Name Institutional Affiliation Course Date 1 MANAGEMENT AND IMPLEMENTING STRATEGY 2 Management and Implementing Strategy How might business intelligence help management implement this strategy? Applebee’s strategy is to improve profitability and can be enhanced the application of Business Intelligence, such as the use of the Transaction Processing System (TPS). Transaction Processing System can be used on the counter or point of sales terminals to keep track of the sales (Thamir&Poulis, 2015). The tracking system would enable the management to know which products are fast-moving and best-selling in the dining chain. What pieces of data would Applebee’s need to collect? BI can aid in the demographic analysis of the customer base. Data relating to customers such as age and income s ...
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