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Organic Home Revised 2

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Running head: ORGANIC HOME COMMERCIALIZATION PLAN 1
Organic Home Commercialization Plan
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ORGANIC HOME COMMERCIALIZATION PLAN 2
Organic Home Commercialization Plan
1. Introduction
Organic Home is a UK based organic ingredients ordering and distribution platform.
It sources ingredients , sells and delivers them to customers, let them cook with simple
recipes to make rich nutrition of organic food in 30 minutes, which is a focus on doing your
‘second kitchen’ service company, as raw food material submitted and gourmet cooking fast
teaching service trading platform, as well as from traditional delivery services, and can make
it as fast as the location service based on the area of regionalization of the food supply. Let
consumers know what to eat and how to eat healthily. Since the establishment of the company,
Organic Home has experienced phenomenal growth, investing heavily in marketing and
building a user base to grow the company. Its innovation efforts will focus on developing
technology-driven platforms to integrate suppliers and end-users. The company is also
seeking to provide new organic meal options to its customers. However, as it faces increasing
competition from similar services companies, Organic Home will re-examine their
positioning.
2. Market Analysis
The goal of Organic Home that will serve as the key value proposition is to give
consumers a simple and convenient meal service with delicious recipes, fresh organic
ingredients and flexible ordering methods, change consumers' purchasing habits, and help
them solve the problems of eating when they are busy with work and study. We not only

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Running head: ORGANIC HOME COMMERCIALIZATION PLAN Organic Home Commercialization Plan Name Institution Course Date 1 ORGANIC HOME COMMERCIALIZATION PLAN 2 Organic Home Commercialization Plan 1. Introduction Organic Home is a UK based organic ingredients ordering and distribution platform. It sources ingredients , sells and delivers them to customers, let them cook with simple recipes to make rich nutrition of organic food in 30 minutes, which is a focus on doing your ‘second kitchen’ service company, as raw food material submitted and gourmet cooking fast teaching service trading platform, as well as from traditional delivery services, and can make it as fast as the location service based on the area of regionalization of the food supply. Let consumers know what to eat and how to eat healthily. Since the establishment of the company, Organic Home has experienced phenomenal growth, investing heavily in marketing and building a user base to grow the company. Its innovation efforts will focus on developing technology-driven platforms to integrate suppliers and end-users. The company is also seeking to provide new organic meal options to its customers. However, as it faces increasing competition from similar services companies, Organic Home will re-examine their positioning. 2. Market Analysis The goal of Organic Home that will serve as the key value proposition is to give consumers a simple and convenient meal service with delicious recipes, fresh organic ingredient ...
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