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Used car business execution plan 03082019 r4

Used car business execution plan 03082019 r4

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USED CAR BUSINESS PROPOSAL AUG 2019 BACKGROUND & OBJECTIVE Background : • Wuling vehicles are entering used car market after 2 years in operation; • Current Wuling customers look for trade-in or selling used Wuling vehicles; • To protect used-car price of Wuling vehicles to improve new-car purchase intention; • To improve brand awareness as when Wuling vehicles used-car price is well maintained; • To complete retail finance business cycle related with finance bad-debt; • Full journey of Wuling products and services experience Objective : • Create Used Car Business Model that connect key relevant stakeholders to run the used car sales operation – SGMW Motor Indonesia (SGMW-MI), SGMW Multi Finance Indonesia (SGMW-MFI), Wuling Dealers, Used Car Dealer (online & conventional) and Leasing Partners • SGMW-MI evaluate and set up market price through used-car buying and selling mechanism operates by Wuling Dealers with support of SGMW-MFI • SGMW-MFI support to provide capital finance to Wuling Dealers when buying Wuling used car vehicles 上汽通用五菱印尼汽车有限公司 PT. SGMW MOTOR INDONESIA BUSINESS MODEL Customer selling Wuling used-car to Dealer Dealer buy used-car using SGMW-MI/MFI guidance SGMW-MFI provide cap finance to buy used-car Wuling Dealer sell to agreed Used-Car Dealer (online/ offline) Dealer sell direct Customer 4 1 2 5 3 1. Customer selling Wuling used-car to Dealer 2. Dealer buy usedcar using SGMWMI/MFI guidance 3. SGMW-MFI ...
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