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Hospitality industry

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Introduction
As COVID-19's impacts expand around the globe, governments and corporations are primarily
concerned with the protection of their citizens. A global sell-off in equities markets is inevitable
as a result of the consequences for economic growth and corporate profitability. Because they were
among the first to be affected by the extreme weather conditions, hospitality and leisure clients are
acting fast to assess and quantify the impact on their business (Deloitte, 2020). Revenue and supply
chains will be affected in a big way, and the impact is not yet clear (Sultana and Islam, 2020). The
closure of hotels, restaurants, theme parks, and theatres, as well as the disruption of the travel
ecosystem as a whole, all have a substantial influence on tourism throughout the globe. Operators
and investors are working together to reduce cash flow and working capital difficulties, and to
keep in close communication with their stakeholders and other stakeholders (Deloitte, 2020).
As a result of the current epidemic, it is difficult to anticipate the long-term repercussions on social
and economic life. Emerging market and developing countries with large informal sectors, which
account for around one-third of their GDP and 70 percent of their total employment, will be
particularly hard hit by the global crisis in terms of both humanitarian and economic terms (Sultana
and Islam, 2020). Around the world, civilizations are under lockdown, and individuals are
instructed to observe social distance and stay home. The fact that we are social beings means that
we may be harmed by our own solitude. Due to declining revenues, several well-known firms have
gone bankrupt.
Importance of e-commerce
Recent advances in Internet technology have boosted e-complexity Commerce's and progress,
while also expanding its reach. It is now widely accepted that e-commerce will drive the expansion
of the hospitality business and that this platform is easily embraced (Khan et al., 2021). Hoteliers
are attracted to this business platform because of its logistical assistance and ease of interaction
with customers over the internet.
Hotels throughout the world saw their occupancy plummet to almost nil as the coronavirus
epidemic began. As a result, hotel chains were compelled to experiment with new techniques and
technology in order to generate revenue and sustain cash flow. As a result of the epidemic, the use
of e-commerce has been increased. It is possible to improve the performance of innovation, brand

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awareness, and safety by improving the use of information and communication technologies (Khan
et al., 2021). The hotels can benefit from all of these.
Live promotion
Service sectors, such as the hotel and tourist industries, have been radically altered by social media.
Web 2.0's development has created online social spaces that allow companies and Internet users
to communicate in real time by generating and exchanging information. In addition to social
networking, social media offers low-cost and efficient administration of online information
exchange and connections, including consumer-generated content regarding goods, brands,
services and concerns and travel-related trip information. Companies have additional chances to
reach customers and sell items by using social media. During the epidemic, social media
promotions have become the norm for many firms. Since late January 2020, prominent video
platforms Douyin and Kuaishou have attracted between 100,000 and 500,000 new followers in
two-week intervals (Phan, 2021). A growing number of hotels and resorts are turning to live
streaming as the newest form of entertainment on the Internet. Celebs are frequently used as tour
guides to showcase hotel or resort services and the newest deals. Hotels surveyed in this study are
following this trend, according to the findings. Via networking, viewers may converse and
exchange ideas via live broadcasting. From food preparation in the kitchen, to hotel room tours, to
wedding displays performed in banquet halls, a wide range of hotel operations may be streamed
live to entice hotel customers. Hotels can establish online communities and generate meaningful
debates about their products and services by using popular live-streaming platforms.
Event facial check-in services with AI temperature checks
For hoteliers, artificial intelligence (AI) has shown to be a valuable tool. Facial recognition
software, for example, may make check-in and check-out easier and more efficient for hotel
customers. As a result of the integration of 5G technology, artificial intelligence, and live
streaming, hotel guests may benefit from a real-time, personalized service networking system
based on real-time data (Nicole Martins Ferreira, 2018).
The COVID-19 pandemic prompted facial recognition hardware firms to create a solution for
noncontact body temperature sensing and facial identification in order to fulfil the urgent
requirement to contain the virus in a timely manner A number of hotels in world have implemented

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