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2 mnes an analysis of two multinational enterprises

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An analysis of two Multinational Enterprises (MNEs) Microsoft and Procter & Gamble
(P&G)
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An analysis of two Multinational Enterprises (MNEs) Microsoft and
Procter & Gamble (P&G)
Multinational Enterprises (MNEs) play a critical role in enhancing development across
different countries where they operate. Besides generating tax revenues for other nations, they
create many job opportunities and may impact the development of various social infrastructures
that benefit diverse communities. However, MNEs face stiff competition at national and global
levels from other companies that want to increase their market capitalization. Procter & Gamble
and Microsoft are MNEs headquartered in the U.S. and are among the largest organizations
based on their market capitalization. The continued leadership of these MNEs depends on their
abilities to produce standardized products that meet global requirements. An analysis of the
strategic marketing plans and the organizational structures of these MNEs may help understand
their preparedness in retaining large markets and penetrating new markets with standardized
products.
Microsoft
Microsoft is an established MNE that specializes in the development of computer
technology hardware and software. As of March 2020, Microsoft had reached a market
capitalization of $1.1 trillion, making it rank among the top ten largest MNEs in the U.S. (Shor,
2020). It began operating in 1975 through the entrepreneurship of multibillionaire Bill Gates, one
of the world’s wealthiest businessmen. Microsoft’s headquarters are in Redmond, Washington.
By tapping into different international markets, the Company has employed over 140,000 full-
time workers. Other than the production and development of hardware and software products,
Microsoft licenses other companies to operate or produce some of its products. An example of
such companies owned by Microsoft is LinkedIn that offers networking services and develops
software and hardware products. Microsoft’s main products include OneDrive, Skype, Outlook

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1 An analysis of two Multinational Enterprises (MNEs) – Microsoft and Procter & Gamble (P&G) Student’s name Institution Course Tutor Due date 2 An analysis of two Multinational Enterprises (MNEs) – Microsoft and Procter & Gamble (P&G) Multinational Enterprises (MNEs) play a critical role in enhancing development across different countries where they operate. Besides generating tax revenues for other nations, they create many job opportunities and may impact the development of various social infrastructures that benefit diverse communities. However, MNEs face stiff competition at national and global levels from other companies that want to increase their market capitalization. Procter & Gamble and Microsoft are MNEs headquartered in the U.S. and are among the largest organizations based on their market capitalization. The continued leadership of these MNEs depends on their abilities to produce standardized products that meet global requirements. An analysis of the strategic marketing plans and the organizational structures of these MNEs may help understand their preparedness in retaining large markets and penetrating new markets with standardized products. Microsoft Microsoft is an established MNE that specializes in the development of computer technology hardware and software. As of March 2020, Microsoft had reached a market capitalization of $1.1 trillion, making it rank among the top ten largest MNEs in the U.S. (Shor, 2020). It began operating in 1975 through t ...
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