Notes: 1. Please rewrite this secondary research paper in the topic “the effect of 2. 3. Entrepreneurial Marketing on establishing competitive advantage in a business entity” Reference should be from academic journals APA Please logical flow in the paper is required and feel free to change, delete, add if necessary for strong paper. Some of the comments below the feedback I received on the paper. Please strengthen the theories in this paper. My comments will be color coded The theory of 12 brands should be removed. 4. 5. 6. 7. Flow in the writing is required. Abruptly leaving one topic and starting another one is not recommended. 8. Provide a road map of the literature review at the end of the introduction. 9. You may have a brief introduction for the literature review, and propose the model. Put-up the model upfront, follow the model and develop a literature review around it. Develop sub headings in the literature review. 10. This gap should have hinted in the introduction 11. To be referenced properly 12. In the conclusion or just before the conclusion, you might come up with some research question that could be considered later in a description research. 13. Put up this model upfront and this should be the focus on the literature review. The Effect of Entrepreneurial Marketing in Establishing Competitive Advantage to A Business Entity Introduction Marketing is a critical determinant of the success of a business entity. It is the process that creates awareness of the business and the products or services it offers to the target consumers. Adopting the right marketing models is an integral factor for realizing the expected success. The theory of 12 brand archetypes expounds that a business should have a brand that should contain at least one of the 12 archetypes proposed by the model. Therefore, the progression of a business entity should be focused on achieving these archetypes for the proper development of the brand. Having an effective brand name for a business is thereby dependent on the marketing approach adopted by the management. Macro and micro environments are other factors that influence the marketing model adopted by a business entity. The microenvironment focuses on the customers, employees, suppliers, competitors, shareholders, and public and media. Effective management of these critical factors helps the business establish effective internal and external business factors. For instance, ensuring that the business has a sustainable competitive advantage, studying the competitors is mandatory in ensuring that effective strategies are employed. Therefore, the marketing department has to provide the required information about the competition in the market. The marketing approach is determined by the PESTEL factors for the macro-environmental factors. These are factors beyond the control of the business entity. The choice of the marketing platform is another integral determinant of the success or failure of the marketing program. The utility of digital platforms is one dimension for ensuring that marketing is achieved. The conventional marketing platforms of television offer another critical dimension of ensuring that effective marketing is achieved. Lastly, the utility of print media in establishing effective marketing ensures that target consumers within these approaches are met. For instance, billboard marketing on the highways and in the cities helps in establishing the required awareness to the consumers. A business organization focusing on the advancement of their brands on the international market is highly dependent on entrepreneurial marketing approaches to ensure that they achieve the intended progress on the scope of achieving effective consumer awareness. The effect of creating a strong brand image presented to the customers is the enhancement of the product acceptability by the target consumers. The adoption of this marketing strategy helps advance the required progress to the established models of managing the productivity about sales volume. Adopting the right 1|Page strategy in an entrepreneurial marketing model ensures that the effective progression of a business and its products is realized. Literature Review There have been inherent gaps within the entrepreneurial marketing dimension because of the gaps caused by a lack of research. According to Abdul Rani et al., 2020, they established that there is a need for entrepreneurial development. Their article observed that continuous improvement of the entrepreneurial marketing research would ensure that a progressive mastery of the concept is realized. However, the lack of this approach has caused inherent gaps that cause a failed improvement of the products designed to meet the customers' expectations (Abdul Rani et al., 2020). The concept of entrepreneurial marketing is construed in identifying and exploiting opportunities that would assure the continued acquisition of potential consumers. The failure to integrate this approach means that an opportunity cost is incurred by the respective businesses whose entrepreneurs do not focus on the improvement of their brands. Marketing on its own is a critical factor that can influence the growth of a business (Abdul Rani et al., 2020). However, after attainment of the growth, sustaining the business within the acquired standard is a function of the applied entrepreneurial models. Therefore, integration of the entrepreneurial approach in the management of the business opportunities is ideal for ensuring that progressive management of the opportunities is achieved. (Toghraee et al., 2017) Therefore, entrepreneurial marketing development is a critical approach that can initiate a turnaround within the scope of achieving the expected progress for the business entities in any jurisdiction. Entrepreneurial marketing has a critical impact on the adoption of new technologies that enhance the improvement of marketing provision. The utility of the digital platform in advancing marketing provisions has been greatly influenced by the adoption of the right mechanism of marketing that intends to embed the target customers within the utility of the 2|Page products that are offered by the business entities (Ahmadi & O'Cass, 2015). In this respect, it becomes vital for the business platforms to respect and ensure that any action they take would positively or negatively impact the overall commercialization of the products they offer in the market. With social media being the most adopted approach, the effects of digital marketing have helped revolutionize the scope of marketing (Ahmadi & O'Cass, 2015). Therefore, it is important to ensure that every activity conducted is focused on ensuring progressive influence on the customers and the opportunities that arise. The failure to exploit these opportunities becomes a competitive advantage for other companies that appreciate the effectiveness of the new technologies in enhancing the awareness of their business brands and the overall awareness of their products to the consumers. Entrepreneurial marketing possesses a diverse impact on the running of a firm. The creation of awareness about a firm and the product it produces has an effective impact on the general performance of the firm about the income generated from the increased sales that are realized (Alqahtani & Uslay, 2018). For instance, when awareness is enhanced towards a new product that is expected to be launched into the market, the overall progress is determined by the business entity's vigorous marketing option with the focus being enhancing the awareness of the product towards the product consumers. Therefore, the conceptual development of entrepreneurial marketing determines the overall performance of the business towards gaining a positive impact within the market (Alqahtani & Uslay, 2018). Again, enhancing the value of the product being marketed through positive branding helps promote a positive valuation by the customers who intend to utilize it. In this approach, then the demand for the product increases. The overall effect of the demand is the increment of the overall income generated by the business entity within the market. The purpose of any for-profit business is to maximize the profit generated (Alqahtani & Uslay, 2018). Therefore, entrepreneurial marketing has an effective impact on the firm's performance. 3|Page According to Amjad, Abdul Rani, and Saatar in their 2020 research, they established that incorporating effective marketing strategies that involve entrepreneurship is the right approach towards gaining a competitive advantage. The current development of the model and its application helps the business models that utilize it in a big way (Amjad et al., 2020). For instance, the employment of innovation in achieving the required competitive advantage in the market is the strategy that has become the embedded standard for all players in the global market. Failure to incorporate the approach means that the probability of survival in the competitive environment is diminished. Therefore, it becomes important for the entrepreneurs to identify the opportunities for exploitation and ensure that the businesses employ these strategies to improve their performance (Amjad et al., 2020). The failure to integrate these approaches is a recipe for continuous failure that businesses would experience. In the future, the model's utility is expected to continue advancing its diverse application. The entrepreneurial marketing theory has vindicated the businesses that have employed these programs to ensure that they achieve the intended progress (Amjad et al., 2020). Therefore, the current development of the concept and the continued scholarly research would promise to ensure that a bright future is achieved. China is an example of a market that has diversified the utility of entrepreneurial marketing to ensure that its products gain the required acceptance onto the global market. According to Andersson, Evers, and Gliga in their article of 2018, they affirmed that the Chinese model of operation has effectively embedded the model of continuous improvement of their products to meet the standards set on the global platform (Andersson et al., 2018). From this approach, business entities from the nation have continued to experience a boom in growth, which has helped the nation continue progressing in the dimensions of the businesses. This is a critical factor that determines the continuity of operations by the businesses that are enlisted within these jurisdictions. Appreciating this approach adopted by the Chinese nation is important 4|Page since it has already established a case study of how effective entrepreneurial marketing can be to business entities (Andersson et al., 2018). The utility of qualitative research in determining the opportunities for exploitation is the ideal approach that makes it possible for the realization of the dynamic model that influences the utility of the approach to impress the utility of diversified skills. From the case study of the Chinese model, entrepreneurial marketing is an effective tool for enhancing innovation and creativity among the business models in any economy. For small and medium enterprises, the adoption of the entrepreneurial marketing model is an effective tool for providing a competitive advantage in a market that is highly saturated by business corporations offering the same products even with higher quality and at low cost. However, the utility of innovative ways by small and medium enterprises to engage the customers has helped these business entities to continue with their operation as a function for achieving the expected progress (Bandara et al., 2020). The need for survival by these businesses has caused the utility of the right marketing model as a means for providing the businesses with the right tool for achieving the expected progress. For instance, in developed economies, chances of small and medium businesses to rise to the level of challenging the already established brands is a difficult ordeal to achieve. However, by the model's utility, the customers within these countries are offered a differentiation strategy that influences them to adopt the new strategy of achieving expected progress (Bandara et al., 2020). For the developing markets, there is almost a fairground for the businesses to achieve a status of dominance. However, adopting the right approach towards achieving the required progress is the ideal solution towards establishing an effective solution to the problem (Bandara et al., 2020). Therefore, it is possible to achieve the intended progress by a business entity if the right approach is adopted. 5|Page Business startups are faced with stiff competition from the existing business models, making it difficult for the brands of the businesses to be developed within the market. Application of both social theory and consistency theory in their operation helps them achieve the expected growth in the market (McHugh et al., 2018). Similarly, the acceptance of the products from these startups is rarely high because of the diminished capacity of the businesses (Crick et al., 2018). However, to achieve progressive growth by the businesses, adopting an effective marketing strategy is the key differentiating factor. The utility of entrepreneurial marketing has been a pivotal factor in ensuring that the startups achieve the expected growth to realize the international operation scope. From this dimension, the concept of marketing is affirmed to be effective in establishing the required foundation that would enhance the continuity of the process to mitigate the required progress of the business (Crick et al., 2018). Business owners have the obligation of ensuring that their businesses meet the opportunities that arise within the market as the operational function for improving the quality of the products on offer. Similarly, the service integrated into the customer care department for these businesses is the defining factor that would determine whether the customers would be loyal to the business's products or whether they would divert their loyalty to other businesses. The failure to have this approach would ensure that the progression of the business is witnessed (Toghraee et al., 2017). Therefore, entrepreneurial marketing is a tool for internationalizing and de-internationalizing for business startup firms. Adopting the right model of establishing internationalization is the required factor for ensuring that business platforms achieve the intended growth within the acceptable standard. According to Etermad, 2019, the utility of ideal internationalization strategies is key to ensuring that progressive improvement of the business is maintained (Etemad, 2019). The failure to incorporate this approach would compromise the entirety of business entities and ensure that the overall capacity of the businesses does not achieve the intended progress. 6|Page Therefore, it is important to adopt the required model that would automatically offer the ideal progress concerning the established models of life that would mitigate the intended purpose of life (Etemad, 2019). Through these dynamics, entrepreneurial marketing becomes a vital component of success for business organizations. The utility of the right strategy by a business entity would ensure that its progress is guaranteed. Furthermore, adopting these strategies would ensure continuous improvement of the models of managing the expected progress by a business entity (Etemad, 2019). These are the expected factors that would drive the utility of the right approach towards the required progress of the businesses. The utility of social media in marketing has proved to be a positive approach that ensures businesses achieve the intended awareness of their brands to the target customers. The case study of Facebook as a marketing tool as advanced by the research by Fink, Koller, Gartner, Floh, and Harms in their study of 2018 affirms that the model provides a wide market coverage. From this approach, integrating the concept of entrepreneurial marketing, the target customers would be encouraged into accepting the invitation to buy the products (Fink et al., 2018). Furthermore, the social media platform integrates the utility of audio-visual dimensions to ensure that the customers are provided with effective information that would aid them in making the right decision about the right course of action that would provide a competitive advantage to the business entities adopting the strategy. The effectiveness of the Facebook platform has been approved by the research (Fink et al., 2018). Therefore, it is expected that the business community would continue endorsing the platform for marketing their products as a means for achieving the intended progress. Therefore, the integration of entrepreneurial marketing with social media platforms would provide a business platform with the required capacity to compete with the competitors in the industry. Information technology is a critical tool that can provide entrepreneurial marketing with the required capacity to influence a business to incorporate a sustainable marketing mix that 7|Page would offer a competitive advantage over peers. The utility of data supplied from the market is a critical factor that would provide the businesses with the required capacity to decide whether the requirement is needed to fight off the competition from the market forces (Ghezali & Boudi, 2020). Corporate entrepreneurship is an approach that mandates the business organization to instil effective marketing provisions to ensure that the required focus on the established business models is adopted. Therefore, it is important to ensure that the right marketing approach is incorporated within the industry to gain the competitive advantage that would otherwise be lost. The introduction of information technology systems into the operations of a business, therefore, enhances the utility of effective information in the decision-making process for the business (Ghezali & Boudi, 2020). Therefore, a business acquires a positive impact on the operations by incorporating the tool into the business entity's operations for the function of effective marketing. Educators have continued to debate the appropriateness of utilizing marketing as a tool for gaining a competitive advantage. Their assertions have established that the utility of entrepreneurial marketing is an effective tool for enhancing the right control onto the established focus into the development of the business entities (Gilmore et al., 2020). First, the educators sought to establish what should be taught concerning entrepreneurial marketing. Again, the educators sought to understand who should teach the concept of entrepreneurial marketing. Thirdly they sought to understand where the concept should be taught. Lastly, they sought to understand how the model would be taught (Gilmore et al., 2020). From these dimensions, it becomes possible for the educators to design a model that would impact the business community into adopting the required model that would enhance the impartation with the right information. These are the effective models of managing the information in a progressive dimension that would be useful in advancing the required information towards positively imparting the entrepreneurial community. The input of the educators is paramount 8|Page in the continuity of advancing the business community concerning the enhanced capacity of the business platforms (Gilmore et al., 2020). Enhanced studies about the concept are important for improved understanding of the concept. Entrepreneurship is an instrumental dimension that concerns the improvement of businesses. Employment of entrepreneurship between developing and developed economies varies in a big way. From this approach, the focus of businesses in developing countries is to ensure that they gain the ideal foundation that would control the decision-making by consumers (Guerrero et al., 2020). However, in developed economies, the consumers are not swayed by the decision of a single entity but by the provision of high-quality products. From this dimension, it becomes instrumental for the business platforms to acknowledge this factor and ensure that their operations are within the acceptable provision of offering an effective environment for the consumers to decide on the right choice of the products (Guerrero et al., 2020). The failure to integrate this approach makes it impossible for consumers to adopt the right decision for their businesses, despite economic status. Therefore, the entrepreneurs decide to embrace entrepreneurial marketing or forgo it altogether and ensure that progressive management of the model is achieved. These are the dimensions for achieving a progressive balance onto the established life model (Guerrero et al., 2020). The failure to adopt this strategy would make the overall functionality of the business enterprises fail in amassing competitive advantage. As observed by Hagen, Zucchella, and Ghauri in their 2019 article, marketing is a critical model that can determine the effectiveness of model. Through this dimension, it becomes important to ensure that the progressive improvement of the business is embedded within the model of marketing that is employed to ensure that effective management of the operations is achieved (Hagen et al., 2019). Adopting this strategy can turn a business from a fragile status to a formidable business model that controls the market. The entrepreneurial model can 9|Page improve the businesses into achieving a status that is way above the established business models (Hagen et al., 2019). There is an effective need to understand that any improvement of the businesses is coupled with the utility of the right formula in marketing that would enhance the completeness concerning the established models of understanding effectiveness (Hagen et al., 2019). There is a need for an established marketing model that incorporates innovativeness and creativity to ensure that the consumers are modelled into achieving a progressive balance on the performance dimension. Therefore, entrepreneurial marketing can raise a business from a fragile to an agile position. The performance of a product is depended on the marketing approach adopted by the marketing team. When the required innovativeness and creativity are employed, the overall completeness of the business is achieved from the balance of the information relayed to the target consumers (Hidayatullah et al., 2019). The generality of the information is thereby dependent on the overall success of the innovativeness that is employed with the focus on informing the consumers concerning the established models of encompassing effectiveness towards the established capacity. From this dimension, entrepreneurial marketing is an effective tool that would enhance the competitive advantage of a business entity (Hidayatullah et al., 2019). Furthermore, exploiting the opportunities that arise while continuing with the operations is a fundamental factor that affirms that a business can rise to the expected level provided the right marketing channels are exploited. It is, therefore, the responsibility of the business owners to ensure that the marketing team employs entrepreneurial marketing as a means for achieving the intended progress to enhance the established capacity for the business model (Hidayatullah et al., 2019). These are the benefits of adopting entrepreneurial marketing to achieve effective dominance of the market. Mitigating turbulence in the market especially, which derived from the competition depends on the marketing concept adopted by a business entity. Therefore, entrepreneurial marketing 10 | P a g e can ensure that business organizations navigate these territories with ultimate success. The failure to incorporate the right approach is the factor that causes the failure by the business organizations (Khouroh et al., 2020). The utility of innovativeness and creativity provides the businesses with the required progress within the scope of balancing the effects of the turbulent market environment through convincing the consumers to adopt products proposed by the business entity. This approach makes it possible for the business entity to establish the required response towards causing the consumers to consider the products offered by the business (Khouroh et al., 2020). For instance, establishing product differentiating features that are appealing to the consumers is a function of creativity that does not impact the production model by the business but the packaging option adopted by the business. Therefore, it becomes possible for the business entity to gain a competitive advantage when faced with the difficulties of managing a turbulent market environment. When managing business recovery after facing a disaster, entrepreneurial marketing is the right tool for ensuring that progressive improvement of the business is achieved. The focus on entrepreneurial marketing is key in ensuring that effective business recovery is achieved (Morrish & Jones, 2019). Encouraging the innovativeness of the business is the primary factor in causing the business to meet the expectations of the customers. Innovation concerning the improvement of the product image is a crucial approach that offers a product a competitive advantage compared to the other businesses' products. The utility of social media platforms in the marketing of a business, for instance, helps advance the businesses' awareness capacity (Morrish & Jones, 2019). Therefore, it is important to ensure that the complete effectiveness of the product is achieved. Failure to incorporate this approach would make it impossible for the market to lack the required capacity to meet the customers' expectations. Therefore, businesses aiming to recover after experiencing a disaster should 11 | P a g e adopt entrepreneurial marketing to regain market share (Morrish & Jones, 2019). This is an effective tool for helping businesses progress effectively. The utility of celebrities as brand ambassadors for advertisement is a critical dimension that can influence the functions of a business to increase the expected competitive advantage. The case study of consumers in Pakistan establishes that endorsements by celebrities have an enormous effect on the acceptance of the product by consumers (Raza et al., 2019). In this approach, therefore, incorporating the entrepreneurial marketing through the employment of the advertisement model is the right model for ensuring that the consumers increase their demand towards the quantity demanded the purpose of providing the expected dimension of establishing effective competitive advantage of the products (Raza et al., 2019). Incorporation of this marketing model would help the businesses in an economy like Pakistan to increase the volume of sales and establish the businesses as the ideal factor for expanding the operational capacity. Again, SMEs have adopted entrepreneurial marketing as the means for survival. The approach's utility is meant to increase the potential for growth by the businesses. In this respect, it becomes important that the SMEs understand the scope of the markets they delve in to ensure that they fully understand the functionality of the businesses concerning the established models (Sadiku-Dushi et al., 2019). The failure to have this approach makes it impossible to have the progression of the businesses as expected. Adopting this approach is the effective model of wading off competition from the already established business models within the market who are expected to bully other business models that are fragile in the industry (Sadiku-Dushi et al., 2019). Therefore, entrepreneurial marketing enhances the competitive advantage for SMEs in almost any industry. Conclusion 12 | P a g e Entrepreneurial marketing is a critical factor that determines the progression of a business entity in all dimensions. It is a concept that involves the utility of the right approach in ensuring that a positive impact on the operations of a business entity is realized. The progression of this marketing model is instrumental in helping business entities gain a competitive advantage in a situation they would rather have been forgotten. Continued research on entrepreneurial marketing has affirmed that the model effectively approaches established progress. The utility of the right approach is key to enhancing the right approach towards the expected progress. The failure to incorporate the right approach by the business is the expected progress that would provide the expected progress that would achieve the required balance on managing the business functionality. Integrating these approaches is a fundamental factor that helps businesses amass the required progress. From this approach, entrepreneurial marketing is the right dimension for ensuring that progressive improvement operations of the business models are achieved. The failure by a business entity is entirely dependent on the incorporation of the marketing strategy that is intended to inform the target market about the products that are offered to the market. The failure to introduce the right approach when advancing the effectiveness of a business is the root cause of destabilized businesses that do not achieve the expected advantage. Therefore, it is important to ensure that the right approach towards marketing is incorporated within the operations of any business model to achieve the required position of establishing a winning formula for the businesses. These are the effective models of amassing the competitive advantage that is difficult to advance if the wrong marketing model is utilized. Therefore, the utility of the entrepreneurial marketing model by businesses in whatever status can positively impact. Entrepreneurial Marketing Product Performance Innovation & 13 | P a g e Competitive Advantage References Abdul Rani, S. H. 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