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BSBMKG502 - Establish and adjust the marketing mix
ASSESSMENT ACTIVITY 1 - Marketing Mix Component
BSB51918 Diploma of Leadership and Management
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ASSESSMENT ACTIVITY 1 COVER SHEET
Please ensure this form is fully completed prior to submitting.
This page should be on the front of your assessment and needs to be easily accessible.
Student Number:
Student Name:
Subject:
Course:
STUDENT DECLARATION
I hereby certify that:
1. This assessment task is my own work based on my personal study/research and not the
work of another student and/or source.
2. I have acknowledged all material and sources used to prepare this assessment task.
3. I have not plagiarised or copied any part of this assessment task from the work of any
other student or source either. (I know the penalties for plagiarism include $200 re-
assessment fee)
4. This assessment task has not previously been submitted.
5. I am aware of the requirements set by my Trainer & Assessor.
6. I have retained a copy of this assessment task for my own records.
7. I have completed all my assessments, tasks & activities (on Moodle®) successfully.
Student’s Signature: _______________________________ Date: _________________
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Student instructions
This assessment must be based on where you work (or have worked most recently).
This Assessment is designed to test the knowledge that you have acquired throughout the unit. Use the
following tips to help you answer the questions:
Read each question carefully. Check with your trainer or assessor if you are not sure what the question is
asking.
HINT: Use these questions as subheadings to create a business style report to answer your assessment
Your response to each question should aim to provide enough information to answer the question. In most
cases, this can be done with just a few paragraphs. Don’t forget to refer to attachments under the heading
(question) applicable, e.g. ‘See attached email’.
Important: Your assessment must contain this coversheet and your own coversheet (for your “report”)
Your answers & assessment submission must professional in style (Business), content and format.
Maximum font size 11 points: Font Arial or Times New Roman; single spacing; clear paragraphswith
appropriate punctuation, spellchecking and final submission will need to be proof-read. (i.e. few missing
words or typo’s)
In particular:
- Use clear, non-discriminatory language
- Avoid the use of jargon
- Write clearly using plain English
- Consider your target audience
- Ensure that your responses meet the needs of the target audience (in this case your trainer or assessor).
All of your work must be original.
Performance Evidence
Evidence of the ability to:
- use leadership techniques and strategies to facilitate team cohesion and work outcomes including:
- encouraging and fostering shared understanding of purpose, roles and responsibilities
- identifying and resolving problems
- providing feedback to encourage, value and reward others
- modelling desired behaviour and practices
- develop policies and procedures to ensure team members take responsibility for own work and
assist others to undertake required roles and responsibilities
- establish processes to address issues and resolve performance issues
- support team to meet expected performance outcomes including providing formal and informal
learning opportunities as needed
- develop performance plans with key performance indicators (KPIs), outputs and goals for individuals
or the team which incorporate input from stakeholders
- communicate effectively with a range of stakeholders about team performance plans and team
performance
- facilitate two-way flow of information between team and management relevant to team performance
- evaluate and take necessary corrective action regarding unresolved issues, concerns and problems
raised by internal or external stakeholders.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- explain how group dynamics can support or hinder team performance
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- outline strategies that can support team cohesion, participation and performance
- explain strategies for gaining consensus
- explain issue resolution strategies.
Marking and Criteria guide:
Assessor and student must read this carefully before assessment.
- All parts of the assessment must be completed successfully in accordance with the guidance provided in the
Marking guide for the student to achieve competence in this unit.
- Students & assessors must note that professionally critical aspects/concepts must be included (e.g
Development of key result areas and key performance indicators and standards, coupled with regular and timely
coaching and feedback, provide the basis for performance management).
All parts (criteria: e.g. meetings, role plays, performance action plan and written report.) in the marking guide
must be completed successfully for the student to achieve competence in this unit.
EDUCATOR to complete
Observation/assessment
Satisfactory/not
Satisfactory
Comments
Pre-assessment work completed
All assessments, tasks & activities (on
moodle®) successfully
ACTIVITY 1 Marketing Mix Component
1. Identification of the workplace
size & scope of workplace
2. Key Product or Service
3. identified.
ii Feature
iii Benefit
4. Identified Current Market
5. Identified 6 Demographics
6. Workplace pricing policy
retrieved and pricing policy
described.
7. SWOT Analysis of the
Product/Service created
8. A Describe/ Establish the 4
P's of the marketing mix
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9. Positioning strategy
How current and existing
customers’ lifestyle, social and
economic factors can affect
marketing mix explained.
Practical Checklist
Assessor to complete:(circle)
Did you observe the student?Yes No
Further comments required
Assessor Comments
________________________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Resubmission required? Yes_________ No___________
Date resubmission must be handed in: ________________________
Assessor’s name and signature: _______________________________
Date: _________________________
Activity 1 Marketing Mix Component
1. You are required to give a description of your workplace or a workplace that you are familiar
with.
Your description must include: Word count: 200 words
Legal Name / Trading Name, ABN
Size & scope- organisational structure
Online or Premises or both
Main product or/ and services
Location- main street, busy shopping centre
Client base
2. Describe the Key Products or Services of your workplace (Be specific). (Word count: 100
words)
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3. Identify one (1) key feature and one (1) key benefit for each product or service in your
workplace mentioned in question 2.
ii. Feature
iii. Benefit
ii. Feature
iii. Benefit
4. In your workplace who are your existing customers (current Market) for the product/service?
List 6 demographic for the current customer base:
I. ………………………………………………………………………………………………
II. ………………………………………………………………………………………………
III. ………………………………………………………………………………………………
IV. ………………………………………………………………………………………………
V. ………………………………………………………………………………………………
VI. ………………………………………………………………………………………………
5. Retrieve & review the workplace pricing policy and describe how does the pricing policy match
the demand of the product/service of the current customers (Word count: 100 words)
6. Create a SWOT Analysis for the chosen Product/Service.
4 POINTS EACH: Strengths, Weaknesses, Opportunities and Threats:
STRENGTHS
WEAKNESSES
1.
1.
2.
2.
3.
3.
4.
4.
OPPORTUNITIES
THREATS
1.
1.
2.
2.
3.
3.
4.
4.
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7. Using above product/ service you described above:
A. Describe/ Establish the 4 P's of the marketing mix (product, price, place and promotion)
Include information on how each element of the marketing mix was used (Word count
minimum: 150 words)
Existing Product:
- Product
- Price
- Placement
- Promotion
8. Outline the Positioning strategy to best suits the product / service based on the Target Market
you are wanting to reach
- How current and existing customers’ lifestyle, social and economic factors can affect
the marketing mix.

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