Showing Page:
1/6
Submitted To Prof Sajida Begum
Submitted By Ameer Hamza Liaqat
Roll No 003
Semester 3th
Subject Political science
Showing Page:
2/6
Topic
Discuss about Public Opinion
Public opinion is the collective opinion on a specific topic or
voting intention relevant to a societ.
public opinion, an aggregate of the individual views, attitudes,
and beliefs about a particular topic, expressed by a significant
proportion of a community. Some scholars treat the aggregate
as a synthesis of the views of all or a certain segment of society;
others regard it as a collection of many differing or opposing
views. Writing in 1918, the American sociologist Charles Horton
Cooley emphasized public opinion as a process of interaction
and mutual influence rather than a state of broad agreement.
Showing Page:
3/6
The American political scientist V.O. Key defined public opinion
in 1961 as “opinions held by private persons which
governments find it prudent to heed.” Subsequent advances in
statistical and demographic analysis led by the 1990s to an
understanding of public opinion as the collective view of a
defined population, such as a particular demographic or ethnic
group.
The influence of public opinion is not restricted to politics and
elections. It is a powerful force in many other spheres, such as
culture, fashion, literature and the arts, consumer spending,
and marketing and public relations.
In his eponymous treatise on public opinion published in 1922,
the American editorialist Walter Lippmann qualified his
observation that democracies tend to make a mystery out of
public opinion with the declaration that “there have been
skilled organizers of opinion who understood the mystery well
enough to create majorities on election day.” Although the
reality of public opinion is now almost universally accepted,
there is much variation in the way it is defined, reflecting in
large measure the different perspectives from which scholars
have approached the subject. Contrasting understandings of
public opinion have taken shape over the centuries, especially
as new methods of measuring public opinion have been applied
to politics, commerce, religion, and social activism.
Political scientists and some historians have tended to
emphasize the role of public opinion in government and
Showing Page:
4/6
politics, paying particular attention to its influence on the
development of government policy. Indeed, some political
scientists have regarded public opinion as equivalent to the
national will. In such a limited sense, however, there can be
only one public opinion on an issue at any given time.
Sociologists in contrast, usually conceive of public opinion as a
product of social interaction and communication. According to
this view, there can be no public opinion on an issue unless
members of the public communicate with each other. Even if
their individual opinions are quite similar to begin with, their
beliefs will not constitute a public opinion until they are
conveyed to others in some form, whether through television,
radio, e-mail, social media, print media, phone, or in-person
conversation. Sociologists also point to the possibility of there
being many different public opinions on a given issue at the
same time. Although one body of opinion may dominate or
reflect government policy, for example, this does not preclude
the existence of other organized bodies of opinion on political
topics. The sociological approach also recognizes the
importance of public opinion in areas that have little or nothing
to do with government. The very nature of public opinion,
according to the American researcher Irving Crespi, is to be
interactive, multidimensional, and continuously changing. Thus,
fads and fashions are appropriate subject matter for students
Showing Page:
5/6
of public opinion, as are public attitudes toward celebrities or
corporations.
Nearly all scholars of public opinion, regardless of the way they
may define it, agree that, in order for a phenomenon to count
as public opinion, at least four conditions must be satisfied: (1)
there must be an issue, (2) there must be a significant number
of individuals who express opinions on the issue, (3) at least
some of these opinions must reflect some kind of a consensus,
and (4) this consensus must directly or indirectly exert
influence.
In contrast to scholars, those who aim to influence public
opinion are less concerned with theoretical issues than with the
practical problem of shaping the opinions of specified “publics,”
such as employees, stockholders, neighbourhood associations,
or any other group whose actions may affect the fortunes of a
client or stakeholder. Politicians and publicists, for example,
seek ways to influence voting and purchasing decisions,
respectivelyhence their wish to determine any attitudes and
opinions that may affect the desired behaviour.
Historical background
Antiquity
Although the term public opinion was not used until the 18th
century, phenomena that closely resemble public opinion seem
to have occurred in many historical epochs. The ancient
histories of Babylonia and Assyria, for example, contain
Showing Page:
6/6
references to popular attitudes, including the legend of a caliph
who would disguise himself and mingle with the people to hear
what they said about his governance. The prophets of ancient
Israel sometimes justified the policies of the government to the
people and sometimes appealed to the people to oppose the
government. In both cases, they were concerned
with swaying the opinion of the crowd. And in the
classical democracy of Athens, it was commonly observed that
everything depended on the people, and the people were
dependent on the word. Wealth, fame, and respectall could
be given or taken away by persuading the populace. By
contrast Plato found little of value in public opinion, since he
believed that society should be governed by philosopher-kings
whose wisdom far exceeded the knowledge and intellectual
capabilities of the general population. And
while Aristotle stated that “he who loses the support of the
people is a king no longer,” the public he had in mind was a
very select group, being limited to free adult male citizens; in
the Athens of his time, the voting population probably
represented only 10 to 15 percent of the city’s population.

Unformatted Attachment Preview

Submitted To Prof Sajida Begum Submitted By Ameer Hamza Liaqat Roll No 003 Semester 3th Subject Political science Topic Discuss about Public Opinion Public opinion is the collective opinion on a specific topic or voting intention relevant to a societ. public opinion, an aggregate of the individual views, attitudes, and beliefs about a particular topic, expressed by a significant proportion of a community. Some scholars treat the aggregate as a synthesis of the views of all or a certain segment of society; others regard it as a collection of many differing or opposing views. Writing in 1918, the American sociologist Charles Horton Cooley emphasized public opinion as a process of interaction and mutual influence rather than a state of broad agreement. The American political scientist V.O. Key defined public opinion in 1961 as “opinions held by private persons which governments find it prudent to heed.” Subsequent advances in statistical and demographic analysis led by the 1990s to an understanding of public opinion as the collective view of a defined population, such as a particular demographic or ethnic group. The influence of public opinion is not restricted to politics and elections. It is a powerful force in many other spheres, such as culture, fashion, literature and the arts, consumer spending, and marketing and public relations. In his eponymous treatise on public opinion published in 1922, the American editorialist Walter Lippmann qualified his observation that democracies tend to make a mystery out of public opinion with the declaration that “there have been skilled organizers of opinion who understood the mystery well enough to create majorities on election day.” Although the reality of public opinion is now almost universally accepted, there is much variation in the way it is defined, reflecting in large measure the different perspectives from which scholars have approached the subject. Contrasting understandings of public opinion have taken shape over the centuries, especially as new methods of measuring public opinion have been applied to politics, commerce, religion, and social activism. Political scientists and some historians have tended to emphasize the role of public opinion in government and politics, paying particular attention to its influence on the development of government policy. Indeed, some political scientists have regarded public opinion as equivalent to the national will. In such a limited sense, however, there can be only one public opinion on an issue at any given time. Sociologists in contrast, usually conceive of public opinion as a product of social interaction and communication. According to this view, there can be no public opinion on an issue unless members of the public communicate with each other. Even if their individual opinions are quite similar to begin with, their beliefs will not constitute a public opinion until they are conveyed to others in some form, whether through television, radio, e-mail, social media, print media, phone, or in-person conversation. Sociologists also point to the possibility of there being many different public opinions on a given issue at the same time. Although one body of opinion may dominate or reflect government policy, for example, this does not preclude the existence of other organized bodies of opinion on political topics. The sociological approach also recognizes the importance of public opinion in areas that have little or nothing to do with government. The very nature of public opinion, according to the American researcher Irving Crespi, is to be interactive, multidimensional, and continuously changing. Thus, fads and fashions are appropriate subject matter for students of public opinion, as are public attitudes toward celebrities or corporations. Nearly all scholars of public opinion, regardless of the way they may define it, agree that, in order for a phenomenon to count as public opinion, at least four conditions must be satisfied: (1) there must be an issue, (2) there must be a significant number of individuals who express opinions on the issue, (3) at least some of these opinions must reflect some kind of a consensus, and (4) this consensus must directly or indirectly exert influence. In contrast to scholars, those who aim to influence public opinion are less concerned with theoretical issues than with the practical problem of shaping the opinions of specified “publics,” such as employees, stockholders, neighbourhood associations, or any other group whose actions may affect the fortunes of a client or stakeholder. Politicians and publicists, for example, seek ways to influence voting and purchasing decisions, respectively—hence their wish to determine any attitudes and opinions that may affect the desired behaviour. Historical background Antiquity Although the term public opinion was not used until the 18th century, phenomena that closely resemble public opinion seem to have occurred in many historical epochs. The ancient histories of Babylonia and Assyria, for example, contain references to popular attitudes, including the legend of a caliph who would disguise himself and mingle with the people to hear what they said about his governance. The prophets of ancient Israel sometimes justified the policies of the government to the people and sometimes appealed to the people to oppose the government. In both cases, they were concerned with swaying the opinion of the crowd. And in the classical democracy of Athens, it was commonly observed that everything depended on the people, and the people were dependent on the word. Wealth, fame, and respect—all could be given or taken away by persuading the populace. By contrast Plato found little of value in public opinion, since he believed that society should be governed by philosopher-kings whose wisdom far exceeded the knowledge and intellectual capabilities of the general population. And while Aristotle stated that “he who loses the support of the people is a king no longer,” the public he had in mind was a very select group, being limited to free adult male citizens; in the Athens of his time, the voting population probably represented only 10 to 15 percent of the city’s population. Name: Description: ...
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4