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BELIZE VS. ECUADOR
Submitted to: Ms. Ivy Pagulayan
Submitted by: Ma. Francheska Niña P. Taneña
I. Introduction or Brief Background (each country identified)
The Covid-19 pandemic has a big impact on our daily lives. It has ruined our plans and
even our once in a lifetime opportunity events. But as we live in this kind of new normal, we are
able to experience everything we did before. The tourism industry had been slowly rising since
but we should still follow strict protocols and guidelines to avoid contact with other people in
spreading the virus. Let us take Belize and Ecuador as an example, a country in North and South
America, what kind of guidelines they have in this pandemic and on how ways they cope up
with. As follows, are a brief background of the two countries stated.
In Belize, they have a wonderful and unique historical aspect wherein it is noted for its
diverse ecosystems and high biodiversity. The country is located in Central America and is a
popular destination for eco-tourists; this intriguing country was once known as British Honduras.
Few countries can boast such a diverse range of ecosystems in such a little region. The majority
of its land is undeveloped and covered in hardwood forests. The country has a lengthy and
tangled history of ambiguous and fictitious boundary designations and definitions. Balix, Belice,
Bay of Honduras, Honduras, British Yucatan, Balise, Belise, and Bellese are some of the names
given to it. With 35 people per square mile, Belize also has the lowest population density in
North America. This is home to deep jungles with howler monkeys and jaguars, mountain pine
forests, palm-fringed beaches, bonefish flats, rivers, caverns, and coral atolls encircled by fishrich reefs, in addition to the world's second biggest barrier reef. Diving and snorkeling are,
unsurprisingly, excellent. Apart from the natural wonders, Belize's friendly people, whose
origins are as diverse as the landscapes, are one of the country's greatest advantages.
Ecuador's gorgeous country, on the other hand, has over 18 million people, bordered by
Colombia, Peru, and the Pacific Ocean on the continent's west coast—yet no larger than most US
states—attracts tourists from all over the world for a variety of reasons. Ecuador is one of the
most fascinating countries in South America, more than making up for its tiny size with a mix of
Indigenous cultures, colonial architecture, gorgeous landscapes, and deep rainforests. There are
endless climbing and trekking activities for outdoor sports lovers to indulge in. Ecuador's lush,
ecologically significant woods are a great lure for environment lovers, while wildlife watchers
will flock to the famous Galápagos Islands. The country’s beautiful tropical beaches are usually
regarded as some of the world's best and least spoiled. These long-lasting influences are likely
most seen in the people's rich culture. Ecuador vacations have something for everyone, with
historic town squares, UNESCO heritage sites, fascinating wildlife, and spectacular artisan
markets. What you see in Ecuador will mostly rely on your interests and the amount of time you
have to go.
II. New Normal Policies and Procedures
a. Transportation (Airlines and Cruise)
Visitors and domestic tourists can go to Belize through a variety of entry and exit ports.
The following are some of the country's policies and procedures in terms of airlines. Passengers'
embarkation and disembarkation should be managed in an organized manner and in a phased
approach to avoid crowding on the dock. Putting up signs or indicators to help travelers find their
way. Where applicable, a mandatory face mask policy must be followed by all guests and
personnel. In the event that guests lose or ruin their face masks, tender operators should have
spares on hand. All passengers should be listed on a manifest, as required by current procedures.
Tender crew members should wear suitable PPE, such as facemasks and gloves, while doing
The airlines require travelers to arrive at the international airport at least 2-3 hours ahead
of schedule hours before departure to allow time for security and health tests, as well as delays
caused by social distancing and screening needs. Facemasks will be required at airports and
border crossing sites. To improve sanitation, the airport health authority, the airport operator, and
service providers should agree on and train on a written strategy for better cleaning and
disinfection. All travelers traveling to Belize should provide evidence of a negative COVID-19
test at least 72 hours before boarding at their port of embarkation or crossing the appropriate
border points. The use of full PPEs in the event that a thorough disinfection is required and all
passengers must have their hands sanitized before boarding tenders.
Because of its mass-tourist nature, the cruise industry, on the other hand, is one of the
primary sectors in Belize's tourism product offering that will necessitate significant steps to
reduce the danger of COVID-19 transmission. The cruise lines will be responsible for the
passenger manifest, passenger screening prior to disembarkation, and passenger quarantining.
Passengers' embarkation and disembarkation should be managed in a systematic and progressive
manner to avoid crowding on the dock. Putting up signs or indicators to help travelers find their
way. At security entrance points, all guests and workers should have their temperatures checked
upon entry or re-entry to the terminal. There is also a need to install temperature scanners or
stations throughout their facilities to constantly monitor guest status. Hand washing and hand
sanitations are provided in cruise lines.
After 67 years of leading the tourism sector in Ecuador and South America, they now
confront their most difficult challenge which is resuming operations while ensuring the health
and safety of both the clients and employees. Each service provider will have to acquire new
responsibilities, such as evaluating and identifying health concerns that could endanger tourists.
All visitors to Ecuador must have either a negative RT-PCR test done no more than three days
prior to their arrival in Ecuador OR a vaccination card proving full COVID-19 vaccination. In
Ecuador, facemasks are required to be worn in public places. Those who do not follow the rules
will be fined. The airports that involved in their services are putting in place screening
procedures to ensure that only COVID19-free workers and passengers are allowed to enter their
terminals. Personal interactions will be minimized to the bare minimum, and electronic, contactfree procedures will be prioritized to replace current formality. Waiting spaces, counters, and
screening stations are all being adjusted to ensure physical distance.
According to my research, technology has always been a top concern. While technology
has historically tremendously facilitated and streamlined the passengers' journey, according to
my research, some airlines in Ecuador used it during the pandemic to limit risks and enforce bio
safety requirements. They revamped their airport's smartphone app to integrate with their selfcheck-in kiosks in 2020, adding a touchless function that allows passengers to handle anything
from their phone. Many of the bathrooms were also remodeled to be touchless, with customer
comfort and safety in mind. They invested in researching and establishing new protocols and
procedures, as well as additional pandemic investments, to guarantee that the operation was not
only up and running as quickly as possible, but that it did so in accordance with the highest
On cruise line, during the resumption of operations, medical officers on board our ships
will play an even more critical role. Their medical knowledge will be crucial in screening crew
members and guests upon boarding the ship, as well as overseeing the right use of personal
protective equipment PPE. They'll also make sure that hand sanitizers and disinfectants are
always available for guests, and they'll keep an eye on the use of new equipment and
environmentally friendly chemicals that will be deployed during COVID-19. Separate shifts for
all meals, timing disembarkation operations, and subsequently group boarding will increase
personal space for guests and crew in public areas.
b. Accommodation (Hotels)
The Belize Tourism Board has produced enhanced hotel and restaurant guidelines in
response to COVID-19, which all hotel and tourist accommodations registered to operate in
Belize must review and become familiar with. According to my research, before reopening for
international guests, the hotel must submit an emergency plan, screening and sanitization
processes, an approved social distancing plan, and a communication and reporting plan to the
BTB. As part of the new check-in process, they must take everyone's temperature and ensure that
everyone in your party is wearing a mask and has enough for your stay. To protect their guests
and workers, they now provide housekeeping every three days as part of the "new normal."
When your garbage is full, they will ask that you securely tie it and place it outside your room, as
cleaning employees are not allowed to retrieve trash that is not sealed. Contactless check-in and
check-out will be permitted.
Upon entering each facility, the hotels in Ecuador will go through a rigorous screening
process. They will also be subjected to medical examinations at regular intervals. Physical
separation will be required, as will the use of personal protective equipment (PPE) such as face
masks and gloves. For the guests, adequate disinfection stations will be available in each hotel's
dining and bar areas. Furthermore, because the focus of their products has always been on
boutique, non-massive facilities, adequate space is assured. UV filters and ozone-based cleaning
devices will be included in ventilation systems. Personnel will also be taught on how to utilize
handheld screening devices properly. Some provinces maintain local movement restrictions,
implying that face masks will continue to be required in public and that persons must adhere to
social distancing measures.
c. Food Industry (Restaurants)
Dining venues, such as restaurants and bars, are an important part of Belize's tourism
offering. Some of the restaurant's policies and procedures are listed follows. Install floor
markings to show guests who must wait in line where to stand in order to comply with the social
distance regulations. Physical barriers at registers or to separate dining tables, such as partitions
or plexiglass barriers, are permissible. Hand washing facilities and hand sanitizer should be
easily available and convenient in the food service industry. Clean and disinfect all dishes,
including flatware, plates, and tableware. To prevent the virus from spreading, specific touch
areas such as door handles, cash registers, menus, and money should be sanitized. Make sure that
customers and the general public have limited access to the kitchen, storage, and staff spaces.
When it comes to transactions like check-outs and ordering, using technology in restaurants is a
must in Belize to eliminate physical contacts. Lastly, cleanliness should be improved, and health
screening should be encouraged. A training strategy is also required to guarantee that employees
are ready to manage and implement the new protocols.
Based on my research, the new normal policy in the food industry in Ecuador is that a la
carte meals will replace buffets, making for a safer option while ensuring timely delivery.
Personal space between tables and among users will be guaranteed. To minimize direct contact,
the staff will adhere to the proper use of PPE, hand sanitizers, and physical distancing measures.
As an additional feature, they will offer room service in our hotels and encourage our guests to
opt for it. While cleanliness, hygiene, and sanitation have always been important in the food
sector, the current crisis has highlighted how critical these efforts are to our communities' health
and safety. While there is no indication that the new coronavirus can be spread through food,
food and food preparation establishments should take extra care to safeguard themselves and the
general public. Keeping a restaurant clean during normal hours can be challenging, but
remember to practice social distancing and keep at least 3 feet apart. Fully vaccinated customers
are allowed to enter the restaurant. Lastly, to protect customers' health, Ecuador's current Health
Law mandates that all processed food items and additives, whether native or foreign, get a
sanitary registration prior to importation and sale.
d. Attractions (famous/ known)
If you want to visit Belize and see its famous attractions, you'll need to fill out a customs
and immigration form that will be given to you on your flight. They also allow travelers who are
completely vaccinated or not, as long as they present a negative covid-19 test. Greeting guests is
an important part of the tour in Belizean hospitality, and it should be continued while adhering to
the current social distancing standards. Hand sanitizer and disinfectant wipe dispensers should be
cleaned and refilled as needed. Ascertain that each guest has a face mask and that it is worn in all
public and shared places. In Belize, independent solicitation of visitors is only permitted at
venues where restrictions governing social distancing and the use of personal protective
equipment (PPE) have been enforced. Tour operators are required to verify that all tour guides
are trained and experienced in the handling of suspected instances, according to the review. To
avoid long lines, site tickets should be paid by the tour guide or one family member.
The collaboration of airports and airlines, ground transportation companies, hotels,
restaurants, and their workers in the destinations they offer is critical to reducing the danger of
contagion along every step of the operation. Explorers must acknowledge their share of
responsibility when it comes to assessing potential hazards to their health and the health of
everyone else involved in their trip if they want to feel comfortable. Passengers should be
subjected to health screenings to ensure that they have the necessary clearance to travel between
attractions. Under the new conditions, the distancing, health and safety, and environmental
preservation policies that we had in place prior to the COVID-19 outbreak have been fine-tuned,
enhanced, or left unchanged. Some new measures should only be implemented for as long as
they are considered appropriate, while others may become the new standard which is they are
required to operate in small groups.
Just like the travel requirements to visit Ecuador and the Galapagos islands, the
Ecuadorian government has chosen to apply new changes for entry to the country as well as
entry to the Galapagos Islands in order to protect the health of its residents and visitors. A
complete COVID-19 vaccination card with at least 14 days validity and a negative PCR test
result taken up to 72 hours prior to departure to Ecuador are required for all tourists over the age
of 16 entering Ecuador or the Galapagos Islands. Travelers can enter the Galapagos with the
same international certificate they used to enter Ecuador, as long as it is valid for 72 hours or is
from an authorized Ecuadorian laboratory.
e. Tourism Activities (Museums, Parks, Shopping, Beach and Water activities)
All excursions and activities are available in Belize; however, tour groups are smaller,
and Gold Standard tour firms and tour guides have completed extensive training to assure your
health and safety. Due to the additional overhead of delivering trips with smaller group numbers,
expect somewhat higher pricing. The experience is the same as before, but masks are not
required for most tours, except for transportation to the venue or destination. Recommend that
the client purchase adequate health and travel insurance before departing for Belize. Allow for
contactless, digital check-in whenever possible. Inform visitors about the new COVID-19 safety
guidelines and ascertain that each guest has a face mask and that it is worn in all public and
shared places. If a guest does not have a mask, provide one for free.
Throughout the tour, make sure that guests have access to hand sanitizer. Maintain a 1:15
guide-to-guest ratio for land tours and 1:8 on sea tours. Keep groups to families only when
possible, and follow social distancing procedures while on tour. In tourism activities like
museums, parks, beach and water activities, make sure to present your vaccination card to avoid
any circumstances. The establishments in Belize are strict so provide your negative Covid-19 test
results. The tour guide or another designated employee should be the only one to handle tour
equipment. It should be illegal to share tour equipment among guests. Snorkels, for example,
should be disinfected after each use.
The new normal has caused a re-evaluation of tourist preferences in terms of destinations
and average length of stay in Ecuador. To promote natural tourism or ecotourism in the country,
social distancing measures and the search for open spaces to avoid the virus are viable options;
however, an adequate tourist offer, infrastructure, and promotion are required to ensure the
enjoyment and satisfaction of both domestic and international visitors. To reduce the impact of
the pandemic and stimulate tourism growth, it is necessary to manage and reduce the risk. As a
result, it is recommended to have protocols and other biosafety measures, to define
responsibilities for different levels of government, to coordinate the progressive opening of
borders, to implement protocols for the detection of possible infections, and to promote
innovation by introducing applications that allow the interdisciplinary collaboration.
Activities in archaeological sites, zoos, museums, and national parks, with a 30 percent
entrance fee, require each institution to develop a protocol for this purpose. Although the
restrictive measures have been made more flexible, the general public is invited to assume
responsibility by raising a personal commitment and in front of society to continue with hand
washing, proper mask use, and maintaining a two-meter social distance in order to prevent
Covid-19 from spreading in Ecuador.
III. Competitive Advantage of your chosen country (Identify each country's marketing
strategies in the New Normal-in bullet form)
Through its new monthly newsletter, the Belize Tourism Board continues to keep stakeholders
and the sector updated about various marketing strategy. BTB's "Marketing Beat," a newsletter
that highlights marketing tactics and visibility for the destination, is now accessible.
Bestie in Belize
- Belize ran a four-day radio vaccination promotion with New York Z100 (WHTZFM), in which vaccinated Americans may join a sweepstakes to win a trip to Belize.
Travel trade digital partnerships
- With the introduction of the Exhale Campaign, Belize resumed travel. Through Out
Of Home (OOH) activations, direct marketing, and digital and social displays, the
campaign messaging focuses on Belize's reopening while promoting our tourism
Promote via paid support with banner ads, social display, e-blasts, content partnerships,
and video placements.
PR campaign called “Stay Home/Stay Safe”
Infographic entitled “Easy as 1, 2, 3” is a message informing audience of the steps to visit
By the use of Sharp eyez quiz platform, users were encouraged to find hidden numbers
among classic Belizean photos. Winners earned prizes such as hiking backpacks, stand up
paddleboards, and a grand sweepstakes prize of an Eco tour in the destination.
They promote digital spaces to open new market opportunities
Digital marketing contributes a lot to the development of the country
Promoting and disseminating public messaging and health education programs aimed at
the general public
Setting up voice of the customer (VoC) programs to listen for COVID-19 or other shift
references. Monitor client conversations about health concerns or information needs that
are relevant and engaging using social listening.
Digital delivery and online transactions
As the world starts to adjust to a new normality, we have adapted the way we do most of
our everyday activities. Despite the crystal-clear blue skies from the lack of pollution there is an
underlying root of fear. Fear that this might not end. Fear that even if we find a solution to this
pandemic, things would not go back to the way they used to be. Despite the pandemic, we can
still make positive changes. All the policies and strategies stated above were all precise but I
would like to recommend for the both countries regarding this pandemic.
For Belize, since I like their strategies, what I can recommend more to them is install
digital tools to make border procedures easier, and strengthen the COVID-19 response by
incorporating more sophisticated models into reopening strategies and using tools to track
demand in the main outbound markets to update recovery plans. They should improve resilience
of the tourism sector to natural hazards. They should also develop a pandemic management
strategy with phases and triggers, and protect the productive framework by making financing
readily available to businesses. Lastly, in the midst of this pandemic, they should invest in and
adapt new technology for the creation and upkeep of long-term transportation infrastructure.
For Ecuador, they should ensure the safe reopening of educational institutions and the
right to education at all levels, while providing connectivity for urban and rural homes to ensure
quality education continuity. Because they place such a high value on technology, they need to
improve the telecommunications network to increase connectivity and access to digital platforms
to enable teleworking in all industries, as well as access to health care, education, and digital
Thus, this both countries should strengthen their protocols and make sure to look after at
people’s health and safety. I believe that this pandemic will come to an end so make sure to help
each and every one of us. Having strategies are one way to cope up in this new normal and
ensure the efficiency of it.
Belize Tourism Board (2020) Belize travel health and safety
Belize Tourism Board (2020) Marketing Beat Newsletter
Castellani, F. (2021) Maneuvering uncertainty: Scenario Planning in Belize.
Espinoza, I. (2020) What are we doing to ensure your safety during your journey with us?
Torres, A (2021) Analysis of Digital Marketing strategies for artists during the pandemic
UN Development Program (2020) In Ecuador, COVID-19 could cause 11 percent dive in GDP